YouTube Content Strategist and Scriptwriter
Phonepe
Work from Office
Full Time
Min. 2 yearsJob Description
YouTube Specialist - Investor Channel
About PhonePe Limited:
Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture:
At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
About The Role
We are building a world-class, AI-first content factory, and you are the person who decides what we actually build. You aren't just a writer. You are the person who identifies what topics will work on YouTube and decides exactly how we should present them to the audience. Your job is to make sure our strategy turns into high-performing content.
Focus Area 1: Format and Strategy
You decide the "how" and the "what" of our content.
- Topic Selection: You research what is currently getting traction on the platform and pick the angles that give us the best chance to win.
- Format Ownership: You decide the style of each video. You determine if a topic works best as a story, a deep dive, or a specific format you've designed.
- Platform Logic: You understand why people click and stay. You use that knowledge to design the structure of every video before a single word is written.
- Performance Feedback: You look at the data from our videos to see what worked. You double down on what is winning and kill what isn't.
Focus Area 2: Scripting and AI Workflow
You lead the writing process using an AI-first approach.
- Core Scripting: You write the main scripts, focusing heavily on the first 30 seconds (the hook) and the overall narrative flow.
- AI Research: You use tools like ChatGPT, Perplexity, and Claude to research complex topics in minutes and find unique data points.
- Prompting for Writing: You use AI to generate outlines and drafts, then you refine them to make sure the tone and message are exactly right.
- Workflow Speed: You find ways to use AI to get from a raw idea to a finished script faster than a traditional writing team.
What We Are Looking For
- Deep AI Fluency: You already use AI tools to research and write. You don't just use them for simple tasks; you know how to get them to do the heavy lifting.
- YouTube Knowledge: You have a clear understanding of the platform. You know what makes a good thumbnail and a good script.
- Analytical Thinking: You don't rely on "gut feeling." You look at what is happening on the platform and use logic to make your decisions.
- Problem Solving: You can take a complicated subject and find a way to make it simple and interesting for a viewer.
Mindset To Succeed
- High Ownership: You treat the channel like it is yours. You don't wait for a brief. You see a gap in the strategy and you fill it.
- Comfort with Ambiguity: The AI space and YouTube trends change every week. You are happy to figure things out as you go and pivot when necessary.
- Builder Mindset: You are here to help build a new way of making content. You are always looking for a more efficient way to get work done.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
- Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
- Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
- Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
- Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
- Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
- Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.
Read more about PhonePe on our blog.
Experience Level
Mid LevelJob role
Job requirements
About company
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