Business Development Executive

ROLE SUMMARY

The Business Development Executive (BDE) is responsible for identifying new business opportunities, driving new customer acquisitions in the assigned territory and plays a key role in achieving business targets. The role is expected to increase the customer base of the branch, build relationships with potential customers, and ensure business growth through business development activities.

KEY RESPONSIBILITIES

• Generate new leads and implement strategies to acquire new customers through lead generation initiatives including self-generated prospecting efforts, individual networking, tele sales, events, field visits etc.

• Increase the customer base of the branch by developing business relationships with current and prospective customers.

• Act as a liaison between potential customers and the business, delivering important feedback from the field in terms of product offerings and business development or branding initiatives.

• Facilitate the end-to-end process of customer acquisition and collaborate with internal teams to deliver a seamless customer onboarding experience.

Sales Planning

• Create prospecting plan for potential customers and work closely with the Branch Manager to capture new business opportunities and meet revenue targets.

• Conduct research to understand the nature of business development effort required, customer expectations etc. to inform customer acquisition strategies for the branch.

• Actively participate in brand awareness campaigns and branch level marketing programs, outreach, and events.

• Maintain data and records related to sales, marketing or business development and keep database of prospective customers updated.

Compliance

• Uphold Muthoot FinCorp’s vision & values, ensure high ethical standards and adherence to Manual of Instructions, regulatory and statutory guidelines, and maintenance of records, assets, statutory registers, etc.

• Ensure prompt intimation and escalation of incidents/fraudulent activities.

KEY CHALLENGES

• Convincing customers to opt for Muthoot FinCorp’s products or services, building trust and reputation amidst stiff competition, negative perceptions, or lack of brand awareness.

• Competition from banks and other players offering similar products or services at a lower rate of interest.

• Resource and budgetary constraints to develop or implement new business development initiatives.

KEY DECISIONS TAKEN

• Identifying target markets/customer segment for business development activities within the assigned territory.

KEY INTERACTIONS

Internal Stakeholders External Stakeholders

BM/Asst. BM: For review of operational performance and approvals.

SULB: For support related to credit checks, collections, and disbursement.

TPP: For support related to lead management, conversion, for EXIM products – gold, MF, insurance etc.

Internal Team: Area Managers, Branch Manager for operational matters, guidance, and support.

Support functions: Finance, Admin, Collections, IT etc. for administrative approvals, collection related issues and support for day-to-day operations. Potential customers include high net worth individuals, local communities, societies etc.

KEY ROLE DIMENSIONS

Number of leads generated/ new customer acquired/cross-selling opportunities generated.

Net Promoter Score.

ROI on business development initiatives.

KEY SKILLS & BEHAVIOURAL ATTRIBUTES

Factor Competency Definition Behavioral Attributes

THOUGHT Customer Focus Building strong customer relationships and delivering customer-centric solutions. Understand customer choices, ask questions to accurately identify customer needs, prioritizes work based on customer requests and meets customer requirements.

PEOPLE Collaboration Building partnerships and working collaboratively with others to meet shared objectives. Solicit and acknowledge others’ efforts, advice, and contributions, make productive contributions to the group, volunteer to help others when