SEO Specialist

Key Responsibilities

Search Engine Optimization (SEO)

• Keyword Research: Identify high-impact terms using tools like Google Analytics, SEMrush, and Ahrefs to inform both website and social content.
• On-Page & Technical Optimization: Manage meta tags, headers, site speed, and mobile responsiveness to improve rankings.
• Link Building: Develop and execute strategies to acquire high-quality backlinks from reputable sources.
• SEO Audits: Regularly assess website performance and technical health to proactively address indexing or crawlability issues. Coursera +3

Social Media Management

• Content Strategy & Creation: Plan, curate, and publish engaging text, image, and video content for platforms like LinkedIn, Instagram, and TikTok.
• Community Management: Monitor and respond to follower comments and queries to foster a positive brand image and community.
• Paid Social Campaigns: Design and manage targeted social advertising campaigns to boost reach and conversion.
• Brand Consistency: Ensure a unified brand voice and visual identity across all social handles and the company website. Upwork +4

Required Skills & Qualifications

• Education: A Bachelor's degree in Marketing, Communications, or a related field is typically preferred.
• Technical Proficiency: Hands-on experience with SEO tools (Google Search Console, SEMrush) and social media management platforms (Hootsuite, Sprout Social).
• Content Skills: Strong copywriting and editing skills, with a basic understanding of design principles and tools like Adobe Photoshop or Canva.
• Analytical Mindset: Ability to interpret data from Google Analytics and social platform insights to refine future strategies.
• Web Basics: Knowledge of HTML, CSS, and Content Management Systems (CMS) like WordPress.