Digital Marketing Executive

Job SummaryWe are looking for an energetic and creative Digital Marketing Executive to manage online marketing activities, generate leads, improve company branding, and promote our land survey services and training programs through digital platforms. Candidate should also be familiar with modern AI tools and AI-based search optimization techniques.

• Roles & Responsibilities Manage company social media accounts (Facebook, Instagram, LinkedIn, YouTube).
• Create posters, reels, videos, and promotional content.
• Run Google Ads and Meta Ads campaigns.
• Generate leads through digital marketing activities.
• Handle SEO and improve website ranking on Google and AI search platforms.
• Optimize company content for AI search engines and AI-generated search results.
• Use AI tools such as ChatGPT, Canva AI, Gemini, etc. for marketing productivity.
• Update website content, blogs, and service pages.
• Handle YouTube channel uploads and optimization.
• Perform WhatsApp and email marketing campaigns.
• Monitor analytics, website traffic, and campaign performance.
• Coordinate with management and sales team for lead follow-up.
• Required Skills: Knowledge in Digital Marketing & SEO, SMO
• Social Media Management
• Google Ads & Meta Ads
• AI Search Optimization knowledge
• AI tools handling (ChatGPT, Canva AI, Gemini, etc.)
• Video Editing & Poster Designing
• Basic Website Management
• Content Writing Skills
• Good Communication Skills
• QualificationAny Degree / Diploma
• Digital Marketing certification preferred
• Freshers or experienced candidates can apply
• Preferred CandidateImmediate joiners preferred
• Creative and active social media knowledge
• Basic understanding of AI marketing trends
• Interest in technology and online branding

The below items must be known.

SEO – Search Engine Optimization

SMO – Social Media Optimization

SEM – Search Engine Marketing

SMM – Social Media Marketing

PPC – Pay Per Click Advertising

AI Search Optimization – Optimizing content for AI search tools like ChatGPT, Gemini, Perplexity, Copilot, etc.

Content Marketing – Blog writing, captions, website content

Email Marketing – Promotional emails and campaigns

WhatsApp Marketing – Client follow-up and promotions

Video Marketing – YouTube reels, shorts, promotional videos

Lead Generation – Collecting customer enquiries online

ORM – Online Reputation Management

Google Business Optimization – Managing Google Business Profile

Analytics & Reporting – Google Analytics, ad reports, lead reports