Bornlife Prosthetic & Orthotic Inc

Social Media Marketing Executive

Bornlife Prosthetic & Orthotic Inc
Lajpat Nagar, Delhi-NCR
₹30,000 - ₹45,000 monthly*

Fixed

₹30,000 - ₹40,000

Average Incentives*

₹5,000

Earning Potential

₹45,000

Work from OfficeWork from Office
Full TimeFull Time
Min. 3 yearsMin. 3 years
Basic EnglishBasic English

Job highlights

Urgently hiring

Urgently hiring

4 applicants

4 applicants

Job Description

Social Media Management

Plan, create, and schedule engaging content across platforms (Facebook, Instagram, LinkedIn, YouTube).Handle day-to-day social media activities including posting, comments, and messages.Create awareness campaigns focused on prosthetic and orthotic solutions.Share patient success stories, testimonials, and educational content (with proper consent).Maintain brand consistency and tone across all platforms.

Performance MarketingPlan and execute paid campaigns on Meta Ads (Facebook/Instagram) and Google Ads.

Generate high-quality leads for prosthetic and orthotic services.Optimize campaigns for conversions (CPL, ROI, CTR, etc.).Manage budgets and allocate spends effectively.Conduct A/B testing for creatives, audiences, and landing pages.Content & StrategyDevelop monthly content calendars aligned with business goals.

Collaborate with medical and technical teams for accurate content.

Create ad copies, captions, and basic creatives (images/videos).Stay updated with healthcare marketing trends and compliance.Analytics & ReportingTrack and analyze performance using tools like Google Analytics, Meta Business Suite, etc.Prepare weekly/monthly performance reports.Suggest improvements based on data insights.Lead Management SupportCoordinate with the sales/telecalling team for lead follow-up.Ensure proper tracking of leads from campaigns to conversion.

Key Skills & Requirements: Proven experience in social media management and performance marketing.Hands-on experience with Meta Ads Manager and Google Ads.

Understanding of lead generation campaigns.Basic knowledge of graphic design tools (Canva, Photoshop) and video editing.Strong copywriting and communication skills

Experience in healthcare marketing (preferred ) minimum 3 Year

Knowledge of compliance and ethical marketing in healthcare is a plus.

Qualifications:Bachelor’s or Master degree in Mass media Marketing, Digital Marketing, Communications, or related field.

Certifications in Google Ads / Meta Ads (preferred).KPIs / Performance Metrics:Cost per Lead (CPL)Lead Conversion RateEngagement Rate (likes, shares, comments)Website traffic & conversionsROI on ad spend.

Job role

Work location
Work locationH-2, ground floor, Near Gurudwara Lajpatnagar Part-1 New Delhi -110024 Lajpat Nagar, Delhi-NCR
Department
DepartmentMarketing / Brand / Digital Marketing
Role / Category
Role / CategoryDigital Marketing
Employment type
Employment typeFull Time
Shift
ShiftDay Shift

Job requirements

Experience
ExperienceMin. 3 years
Education
EducationGraduate
Skills
SkillsDigital marketing, Content marketing, Social media content marketing, Social media paid advertising, Content promotion, Social media advertising, Social marketing
English level
English levelBasic English
Regional language
Regional languageFluent in speaking Hindi
Degree/ Specialisation
Degree/ SpecialisationAny Bachelor of Journalism and Mass Communication, Any Bachelor of Arts in Mass Media and Communication, Any Master of Journalism and Mass Communication (Atleast one)
Age limit
Age limit18 - 35 years
Gender
GenderAny gender

About company

Name
NameBornlife Prosthetic & Orthotic Inc
Address
AddressH-2, ground floor, Near Gurudwara Lajpatnagar Part-1 New Delhi -110024 Lajpat Nagar, Delhi-NCR
Job posted by Bornlife Prosthetic & Orthotic Inc

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You can expect a minimum salary of 30,000 INR and can go up to 45,000 INR. The salary offered will depend on your skills, experience and performance in the interview.

The candidate should have completed Graduate degree and people who have 3 to 31 years are eligible to apply for this job. You can apply for more jobs in Delhi-NCR to get hired quickly.

The candidate should have Basic English skills and sound communication skills for this job.

Both Male and Female candidates can apply for this job.

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