Growth Marketing Manager

Job Description

Title: Growth Marketing Manager (B2B IT Services – International)

Location: Gurugram (Work from office - 5 days)

We are seeking an experienced and highly organized Growth Manager for our IT Services Marketing Team. The person will closely work with the Co-founder and Sales Team in driving Growth for B2B IT Services such as CRM tools, AI Services, and digital solutions. 

Role Objective

Own and drive end-to-end demand generation and pipeline growth for international markets (US/EU), combining strategy + hands-on execution across digital channels. 

Key Responsibilities

1.     Demand Generation & Pipeline Growth

·      Plan and execute campaigns to generate qualified leads (MQLs/SQLs)

·      Drive pipeline contribution and revenue impact

·      Implement Account-Based Marketing (ABM) strategies for high-value clients

2.     Content & Messaging Strategy

·      Develop content strategy aligned with buyer journey

·      Create/oversee blogs, landing pages, case studies, whitepapers

·      Craft messaging for CXO-level audience (CTO, CIO, founders)

3.     Email & Automation

·      Design and execute email campaigns and nurturing workflows

·      Use tools like HubSpot / Salesforce

·      Track open rates, CTR, conversions, and pipeline impact

4.     SEO & Organic Growth

·      Own keyword strategy, on-page SEO, and blog performance

·      Improve organic traffic and inbound lead generation

5.     Website & Conversion Optimization

·      Continuously improve website content and landing pages

·      Optimize for conversion (visitors → leads)

6.     Sales Alignment

·      Work closely with sales team on:

·      Lead qualification 

·      Pitch decks & case studies 

·      Feedback loop on lead quality

7.     Performance Marketing

·      Manage and optimize campaigns on: 

·      Google Ads 

·      LinkedIn Campaign Manager 

·      Run A/B tests, improve conversion rates, reduce CPL/CAC

8.     Analytics & Reporting

·      Track KPIs: leads, CPL, conversion rate, pipeline value

·      Build dashboards and present insights to leadership

Education, Experience & Required Skills  

·      MBA in Marketing

·      5–8 years in B2B marketing (IT services/SaaS) 

·      Strong understanding of international markets (US/EU) 

·      Hands-on experience in email marketing, SEO, and performance marketing

·      Experience with CRM & automation tools (HubSpot/Salesforce/Mailchimp or similar) 

·      Excellent content writing and communication skills 

·      Proven track record of generating qualified leads and pipeline 

Preferred Skills

·      Experience with ABM campaigns 

·      Exposure to multiple industry verticals 

·      Experience managing freelancers/agencies

KPIs

·      Monthly qualified leads (MQLs/SQLs)

·      Cost per lead (CPL)

·      Conversion rates (landing page, email, ads)

·      Pipeline contribution ($ value)

·      Organic traffic growth

Interested candidate can share their CV at aanchal.kishvi@gmail.com