Lead Generation Specialist

Position Overview

We are seeking a highly motivated and results-driven Lead Generation Executive to join our Global Distribution team. This role is critical to our export business growth strategy, requiring a professional who can identify, engage, and qualify potential buyers across global markets. The successful candidate will leverage advanced trade intelligence platforms like Volza, manage comprehensive global databases, and execute targeted multi-channel outreach campaigns across email, social media, and other digital channels. Reporting directly to the General Manager of Global Distribution, this position demands strong analytical skills, Excel proficiency, and the ability to work systematically across different countries and market segments.

Key Responsibilities

Global Database Management and Lead Identification

The Lead Generation Executive will be responsible for building, maintaining, and continuously updating a comprehensive global database of potential buyers and importers. This involves extracting and analyzing data from Volza and similar trade intelligence platforms to identify high-potential prospects in target markets. The candidate will segment this database by country, industry, product category, and buyer profile, ensuring data accuracy and relevance. Regular database audits and cleansing will be essential to maintain data quality and enable effective targeting.

Volza Platform and Trade Data Analysis

The executive will develop expertise in the Volza platform and similar trade intelligence tools to extract actionable insights. This includes analyzing global export-import shipment data, identifying emerging buyers, tracking purchasing patterns, and monitoring competitor activities. The candidate will use advanced filtering capabilities to identify companies matching our ideal customer profile, extract verified contact information for decision-makers, and generate reports highlighting market opportunities and buyer intelligence for specific countries and product categories.

Multi-Channel Lead Generation Campaigns

The Lead Generation Executive will design and execute coordinated outreach campaigns across multiple channels including email, LinkedIn, Facebook, Instagram, Twitter, WhatsApp, and other social media platforms. Each campaign will be tailored to specific geographic markets and buyer segments, with messaging customized to resonate with local preferences and business practices. The candidate will manage campaign calendars, track engagement metrics, and optimize outreach strategies based on response rates and conversion data.

Email and Social Media Outreach

Email campaigns will form a core component of lead generation activities. The executive will craft compelling, personalized email sequences that introduce our products, highlight value propositions, and encourage buyer engagement. Social media outreach will involve strategic engagement with potential buyers, industry groups, and trade communities on platforms where target customers are active. The candidate will build relationships, share relevant industry content, and position our company as a trusted export partner.

Country-by-Country Lead Generation Strategy

The role requires systematic, country-focused lead generation efforts. The executive will develop targeted strategies for priority export markets, understanding local business practices, regulatory requirements, and buyer preferences. This includes researching market dynamics, identifying key industry players, and tailoring outreach approaches for each geographic region. The candidate will track performance metrics by country, identify high-opportunity markets, and adjust strategies accordingly.

Pricing File Management and Excel Operations

The Lead Generation Executive will work extensively with pricing files, managing bulk updates, creating pricing grids for different markets, and analyzing competitive pricing data. Advanced Excel skills will be essential for creating pricing models, performing margin analysis, conducting what-if scenarios, and generating pricing reports. The candidate will maintain pricing databases, ensure consistency across markets, and support the sales team with competitive pricing intelligence.

Lead Qualification and Sales Support

The executive will qualify leads based on predefined criteria including company size, product fit, geographic location, and purchase intent. Qualified leads will be passed to the sales team with comprehensive background information, contact details, and engagement history. The candidate will maintain communication with sales teams to understand feedback, track lead conversion rates, and continuously refine lead generation and qualification processes.

Reporting and Performance Metrics

The Lead Generation Executive will prepare regular reports for the General Manager of Global Distribution, tracking key performance indicators such as leads generated, lead quality scores, conversion rates, cost per lead, and revenue influenced. Reports will include country-wise performance analysis, campaign effectiveness metrics, database growth statistics, and recommendations for strategy optimization. Monthly and quarterly business reviews will highlight achievements, challenges, and opportunities.

Database Compliance and Data Security

The candidate will ensure all lead generation activities comply with data protection regulations including GDPR, CCPA, and other applicable privacy laws. Proper consent management, data handling procedures, and secure storage protocols will be maintained. The executive will implement best practices for email compliance, social media engagement ethics, and responsible data usage.

Required Qualifications and Skills

CategoryRequirementsEducationBachelor's degree in Business, Marketing, Sales, Commerce, or a related field.ExperienceMinimum 2-3 years of experience in lead generation, B2B sales development, export/import business, or international business development. Proven track record of generating qualified leads and meeting targets.Trade Intelligence PlatformsHands-on experience with Volza or similar global trade data platforms (e.g., TradeKey, Global Trade Atlas, Alibaba, etc.). Ability to extract, analyze, and interpret trade data.Excel ProficiencyAdvanced Excel skills including VLOOKUP, INDEX/MATCH, SUMIFS, COUNTIFS, Pivot Tables, data validation, and formula creation. Experience with pricing files, margin analysis, and data-driven decision-making.Email MarketingExperience with email marketing tools (e.g., Mailchimp, HubSpot, Outreach, Apollo, etc.) and ability to craft compelling, personalized email sequences. Understanding of email compliance and best practices.Social Media & Digital MarketingProficiency with LinkedIn, Facebook, Instagram, Twitter, and other social platforms for B2B outreach. Understanding of social selling strategies and digital engagement tactics.Database ManagementExperience building and maintaining CRM systems or lead databases. Proficiency with tools like Salesforce, HubSpot, Pipedrive, or similar platforms.Analytical SkillsStrong ability to analyze data, identify trends, and generate actionable insights. Comfort with metrics, KPIs, and data-driven decision-making.CommunicationExcellent written and verbal communication skills in English. Ability to craft compelling outreach messages and communicate professionally with diverse international audiences.Language SkillsProficiency in English is mandatory. Additional language skills (Spanish, Mandarin, German, French, etc.) are highly desirable for targeting specific markets.Geographic KnowledgeUnderstanding of global markets, international trade practices, and export-import business dynamics. Familiarity with different countries' business cultures and buyer preferences.Problem-SolvingStrong critical thinking and problem-solving abilities. Proactive approach to overcoming challenges and optimizing lead generation processes.Time ManagementExcellent organizational skills with ability to manage multiple campaigns, countries, and priorities simultaneously.

Preferred Qualifications

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Experience in export-import business or trading companies

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Certification in digital marketing, sales development, or CRM platforms

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Experience with automation tools and workflow optimization

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Knowledge of HSN codes, HS codes, or product classification systems

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Experience with market research and competitive analysis

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Familiarity with international shipping, logistics, or customs procedures

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Track record of exceeding lead generation targets

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Experience working with distributed teams across multiple time zones

Key Performance Indicators (KPIs)

The Lead Generation Executive will be measured on the following metrics:

MetricDescriptionLeads GeneratedTotal number of qualified leads generated per month/quarterLead Quality ScorePercentage of leads that meet qualification criteria and convert to salesCost Per LeadTotal campaign cost divided by number of leads generatedConversion RatePercentage of generated leads that result in actual salesDatabase GrowthMonthly increase in qualified leads in the databaseEmail Engagement RateOpen rate, click-through rate, and response rate for email campaignsSocial Media EngagementFollower growth, engagement rate, and lead generation from social channelsCountry PerformanceLead generation performance by geographic marketSales Team FeedbackQualitative feedback from sales team on lead quality and usefulnessTime-to-QualificationAverage time from lead identification to qualification

Working Conditions and Reporting Structure

This position reports directly to the General Manager of Global Distribution. The executive will work in a fast-paced, target-driven environment with significant autonomy and responsibility for lead generation outcomes. The role requires flexibility to accommodate multiple time zones and may involve occasional travel for market research or trade shows. Remote work arrangements may be available based on company policy.