Social Media Specialist

Key Responsibilities

1. Strategy & Planning

• Develop monthly social media strategy aligned with business goals
• Identify target audience and define content direction
• Plan content themes (projects, before-after, process, client stories, educational content)

2. Content Creation & Management

• Plan and execute reels, posts, carousels, and stories
• Write engaging captions aligned with brand tone
• Maintain a consistent visual and communication style
• Coordinate with design and 3D teams for content

3. Content Calendar & Posting

• Create and manage monthly content calendar
• Ensure consistent posting across platforms (Instagram, Facebook, LinkedIn, Pinterest)
• Handle scheduling and timely execution

4. Shoot Planning & Coordination

• Plan site shoots, walkthroughs, and project showcases
• Guide photographers/videographers on angles, mood, and storytelling
• Shortlist and finalize content for publishing

5. Paid Ads & Lead Generation

• Run and manage Meta ads (Instagram & Facebook)
• Optimize campaigns for lead generation
• Monitor performance and improve ROI

6. Community Engagement

• Respond to DMs, comments, and inquiries
• Maintain a professional and warm brand tone
• Engage audience through stories, polls, and interactions

7. Performance Tracking

• Analyze metrics (reach, engagement, leads)
• Share weekly/monthly reports
• Suggest improvements based on data

• Requirements2–5 years of experience in social media marketing
• Strong understanding of Instagram and content trends
• Basic knowledge of design aesthetics (interiors/architecture preferred)
• Experience in running paid ads
• Good communication and content writing skills
• Ability to take ownership and work independently

• What We’re Looking ForSomeone who thinks like a brand builder, not just a content poster
• Strong visual sense and storytelling ability
• Focus on generating quality leads, not just likes
• Proactive, reliable, and detail-oriented

• Bonus Skills (Preferred but not mandatory)Experience in architecture/interior design industry
• Basic design/editing skills (Canva, Adobe, etc.)
• Understanding of client psychology and luxury branding

• Salary & GrowthCompetitive salary based on experience
• Opportunity to work closely with the founder
• Growth into a brand/marketing leadership role

How to ApplySend your CV, portfolio, and social media handles (if any) to:

📩 ritika.singh1211@gmail.com

Note: Candidates may be given a small test assignment as part of the selection process.