Assistant Manager - Marketing and Communications

Requisition Id: 1684497

As a global leader in assurance, tax, transaction and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom. At EY, we don't just focus on who you are now, but who you can become. We believe that it’s your career and ‘It’s yours to build’ which means potential here is limitless and we'll provide you with motivating and fulfilling experiences throughout your career to help you on the path to becoming your best professional self.

The opportunity : Assistant Manager-National-Markets-CBS - BMC - Marketing - Gurgaon

National :

National comprises of sector agnostic teams working across industries for a well rounded experience.

CBS - BMC - Marketing :

Our Markets team focuses on providing account teams with the support they need to help drive revenue growth. Our "account-centric" approach to serving clients starts with understanding their business and providing tools and enablers to provide consistency on how we identify and align our services and solutions to our clients' most pressing issues. We deliver services through one or more of our four global service lines: Assurance, Consulting, Strategy and Transactions and Tax. Our Markets team comprises of Business Development and Brand Media & Communication (BMC).

By adopting EY methodologies, executing on guidance, and leveraging tools and strategic programs, we bring the necessary rigor to our engagements. And by accessing our latest EY insights, solutions and client conversation tools, we have more meaningful conversations with our clients to help shape their thinking and generate additional value creation.

Your key responsibilities

Technical Excellence

• Overview of role: EY India is seeking a strategic and outcome-oriented marketing and communications expert with a strong background in professional services / management consulting industry. In this role, the person will lead the creation and deployment of brand and marketing programs for EY India, to help enhance the brand. You will also create impactful communications to enhance EY’s brand preference among potential talent through innovative programs and engagement initiatives. Key responsibilities:
• Develop and execute a strategic internal and external communications plan to lift the EY brand among EY’s existing employees, new employees and potential recruits. You will align internal and executive messaging with the company’s vision, mission, and brand positioning.
• You will work in close partnership with Human Resources, Marketing, Service lines, and Leadership to execute communication initiatives from concept to delivery.
• Develop and author a variety of internal and executive communications including presentations, announcements to be delivered across a variety of communications channels.
• Maintain the content calendar, devise innovative channels of communication, script videos, write stories, organize video shoots.
• Analyze data to gauge social media performance.
• You will mentor and coach team members on internal marketing and employer brand initiatives
• The success in the role will be measured with an increase in brand awareness, engagement and feedback from stakeholders. Knowledge, Competency and Skill Requirements:
• 5+ years of experience in internal communications including in corporate intranets, mobile, and internal social media channels.
• Strong internal marketing and employer brand building experience to engage employees
• Strong understanding of digital channels, content strategy and audience-centric internal communications
• Collaborates well with peers, across brand, marketing and communications
• Excellent presentation and written communication skills
• Comfortable working with data on Excel – for social media analysis
• Ability to adapt and change directions quickly. Comfortable working in a fast-paced environment and meeting deadlines.
• Excellent inter-personal skills and networking experience, as well as experience managing a wide range of relationships with people at all levels within an organization, including leaders
• Flexibility to adapt to changes in role demands and responsibilities
• Proven ability to excel in a complex, matrixed organization or a services firm

Skills and attributes

To qualify for the role you must have
Qualification

• MBA in Marketing
• Masters in Mass Communication/Advertising

Experience

• Content creation and management
• Social media content creating and analysis
• Basic video editing skills
• Project management

What we look for

People with the ability to work in a collaborative manner to provide services across multiple client departments while following the commercial and legal requirements. You will need a practical approach to solving issues and complex problems with the ability to deliver insightful and practical solutions. We look for people who are agile, curious, mindful, and able to sustain positive energy, while being adaptable and creative in their approach.

What we offer

Fuelled by the brilliance of our people, EY has emerged as the strongest brand and the most attractive employer in our field, with market-leading growth over competitors. Our people work side-by-side with market-leading entrepreneurs, game-changers, disruptors, and visionaries. As an organization, we are investing more time, technology, and money than ever before in skills and learning for our people. At EY, you will have a personalized Career Journey and also the chance to tap into the resources of our career frameworks to better know about your roles, skills, and opportunities.

EY is equally committed to being an inclusive employer, and we strive to achieve the right balance for our people—enabling us to deliver excellent client service while allowing our people to build their careers as well as focus on their wellbeing.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in shaping the future with confidence. Apply Now