Assistant Vice President - Credit Card Product Management

Assistant Vice President - Mass Products

About Us

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, colour, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What’s in it for YOU

1. SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
2. Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
3. Dynamic, Inclusive and Diverse team culture 
4. Gender Neutral Policy
5. Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
6. Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose 

Responsible for Cards Product Management and developing New Alliances /  embedded Partnerships

This role will also be responsible for tracking New Card Sales & implementing projects / contests to increase New Card Sales.

Role Accountability 

1. Manage the existing premium card partnerships which includes tracking and managing partner expectations
2. Create long term strategic embedded  partnerships to enhance value proposition for their respective products 
3. Evaluate product value proposition continuously which includes extensive industry benchmarking and engaging with various research firms 
4. Conceptualize and enhance value proposition of existing products while ensuring the competitive edge and with focus on evolving customer needs 
5. Manage tracking, reporting new card sales and implementing projects
6. Liaison with partners for increase in new card sales
7. Decide upon Product Positioning, Sales, and Branding & Communication strategy inoculation with other teams 
8. Manage creation of Business Requirement document for launch of new product and enhancement of existing products 
9. Work in cross-functional teams for technical and operational readiness for launch of new products and functionalities 
10. Ensure process documentation and compliance adherence

Measures of Success 

1. New account targets
2. Value Proposition Budget Management 
3. Complaint Management 
4. Product P&L Management 
5. Process Adherence as per MOU

Technical Skills / Experience / Certifications

1. Understanding of Card Payment ecosystems and processes 
2. Knowledge of new age technologies like Tokenization, Blockchain, etc.
3. Knowledge of regulatory guidelines around Card payments
4. Experience in Project Management

Competencies critical to the role

1. Market Awareness 
2. Innovation and problem solving 
3. Planning and Organizing 
4. Relationship Management

Qualification 

MBA in Marketing or any other relevant discipline

Preferred Industry

Credit Card Industry BFSI , Insurance , Fintech

Experience Level

Executive Level