Associate Director - Customer Analytics and Insights

Customer Analytics & Insights Associate Director

About the Opportunity

Job Type: PermanentApplication Deadline: 23 March 2026Title Customer Analytics & Insights Associate Director Department Global Central Marketing Operations - Customer Analytics & Insights Location Gurugram Reports To Head of Global Central Marketing Operations Level Associate Director (Grade 7) About Fidelity International Fidelity International offers investment solutions and services and retirement expertise to more than 2.5 million customers globally. As a privately-held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 locations and with $608.7billion in total assets, our clients range from central banks, sovereign wealth funds, large cor-porates, financial institutions, insurers and wealth managers, to private individuals. Our Workplace & Personal Financial Health business provides individuals, advisers and employers with access to world-class in-vestment choices, third-party solutions, administration services and pension guidance. Together with our Investment Solutions & Ser-vices business, we invest $437 billion on behalf of our clients. By combining our asset management expertise with our solutions for workplace and personal investing, we work together to build better financial futures. Find out more about what we do, our history, and how you could be a part of our future at careers.fidelityinternational.com/about-us. Our clients come from all walks of life and so do we. We are proud of our inclusive culture and encourage applications from the wid-est mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more. As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and would welcome a conversation with you if you feel you might benefit from any reasonable ad-justments to perform to the best of your ability during the recruitment process and beyond. Our Values Integrity - Doing the right thing, every time and putting the client first Trust - Empowering each other to take the initiative and make good decision Our Behaviours Our employees should be: Brave - Challenge the status quo, be accountable and speak up Bold - Act with conviction, encourage diverse thinking and keep things simple Curious - Learn to do new things in better ways and encourage fresh thinking Compassionate - Have empathy, care for colleagues, clients and the community Department Description The Global Central Marketing Operations organisation is responsible for designing, building, optimising and measuring multi-channel customer journeys across Email, SMS/WhatsApp, Push, In‑App, and Web experiences. Partnering closely with Data, Mar-Tech, and Brand teams, we use our Orchestration Engine to activate first‑party data responsibly and at scale, ensuring communica-tions are timely, relevant and compliant. About the team The Customer Analytics & Insights team transforms customer data into actionable insights that optimize multi-channel journeys. Providing measurement, segmentation, and experimentation frameworks to improve engagement, conversion, and retention. Purpose of the role The Customer Analytics & Insights Associate Director owns the Analytics strategy, roadmap, and stakeholder alignment for the Cus-tomer Analytics & Insights team. This role transforms data into actionable insights that optimize multi-channel journeys, improve en-gagement, conversion, and retention, and guide decision-making across the organization. Key Responsibilities • Define the Analytics strategy, roadmap, and measurement frameworks for multi-channel journeys. • Own stakeholder alignment and ensure business needs translate into Analytics priorities. • Oversee dashboard development, KPI frameworks, and performance reporting. • Guide segmentation strategy, audience scoring, and lifecycle frameworks. • Lead the experimentation program including A/B and multivariate test design and interpretation. • Partner with the centralized data team for new data pipeline development needs. • Partner with VOC teams to integrate customer feedback into analytical models. • Publish quarterly insights and optimization recommendations to senior leadership. Experience and Qualification • 14+ years of extensive experience in Analytics, data strategy, or customer insights leadership. • Strong expertise in segmentation models, KPI frameworks, and marketing Analytics . • Hands-on experience with experimentation design (A/B, MVT, incrementality). • Experience with CDPs, orchestration platforms, and multi-channel journey Analytics . • Strong stakeholder management and communication skills. • Ability to translate complex Analytics into business recommendations.

Experience Level

Mid Level