Deputy Manager - Sales Enablement

Deputy Manager - Sales Enablement

About the company

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, color, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What’s in it for YOU

1. SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
2. Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
3. Dynamic, Inclusive and Diverse team culture 
4. Gender Neutral Policy
5. Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
6. Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

1. Ensure the acceptance of Sprint (Digital) Journey amongst all Channel partners
2. Introduction and onboarding of Existing channel partners on Sprint journey through API / UTM model
3. To identify & create credit card sales opportunities for open market sales channels for inorganic growth. Build & close a healthy pipeline of a range of long-term opportunities across industries & channels
4. Exploring the lead generation opportunities with all non-cobrand partners for Workplace sourcing, POS, LG and digital lead generation, negotiation of commercials to ensure COA within limit. 
5. Identifying LG/ Affiliates (Tele calling & Digital) partners in the market and negotiating the commercials, explaining the documents required for onboarding the DSA/LG 
6. Coordinate with relevant internal stakeholders (Marketing, Sales, etc.) for differential value prop and necessary approvals on the proposal
7. Convert identified opportunities for sourcing & activation with a team on NFTEs. Developing the business model & execution of model.
8. Managing monthly provisions, PO's and invoicing for all alliances, including distribution, digital, workplace BD & LG/ DSA's. 
9. Getting offers from E-commerce partners to ensure better traction and convertibility of leads. Also ensuring prompt digital integration, advertising banner creation and placement 

Role Accountability 

LG Onboarding 

1. Introduction of SPrint Journey to LG Partner 
2. Drive the business through Sprint journey
3. Exploring market leaders in LG/ DSA channel and onboarding them
4. Explaining the Onboarding process and commercials to the LG
5. Assigning weightages to the LG partner 
6. Document completion for onboarding 
7. LG Head, FH & SH Approval for LG Onboarding 
8. Initiating the Onboarding Formalities 
9. Following up with Sourcing, Compliance, Risk, Infosec & legal 
10. Agreement signing & Activation of LG in SNAPS

Channel Development

1. Create non-cobrand sales opportunities across POS and tele calling channels
2. National level tie-ups with organized retails store chains with high opportunity to sell cards on a space-oh-hire model
3. Tap workplace sourcing opportunities like corporate parks & companies with large employee bases, etc.
4. Develop LG partner model as an independent source of pre-consented & pre-approved leads
5. Negotiate commercial arrangements with various partners and leverage economies of scale.

Ensure that CoA will remain within approved limits Operational Checks 

1. Source code creation and confirmation to Sales for activation of business 
2. Maintaining LG provisions 
3. Following up with WE for PO & prompt payout of Invoice 
4. Monthly & Quarterly assessments for audit, compliance & governance process
5. Annual Risk & Infosec assessment 
6. Managing Agreement & addendum for changes to be made 
7. Aligning LG for regular training of their employees/ Supervisors 
8. Evaluation of LGs business as compared to commitment given by LG during Onboarding – Seats allotted; Numbers committed, performance with competition etc. 
9. Following up with LG for unpaid GST payouts & filings 
10. Offboarding of LG - Data Purging & NO Dues

Measures of Success 

1. New accounts sourced through the deals signed
2. Multiple opportunities, spread of sales distribution network across channels
3. Scalability of the opportunities
4. Long-term sustainability of the opportunities
5. Opportunities created for Premium accounts, Premium account penetration 
6. CoA within approved limits

Technical Skills / Experience / Certifications

1. Proven Track record of BD/Sales
2. Strong orientation towards building and managing relationships, should be able to connect with highest levels in partner organization
3. Strong negotiation skills
4. Creativity in structuring commercial deals
5. Energizing, Positive, self-starter & Proactive
6. Effective communication and networking skills should be able to build relationships across multiple levels with the partner organization
7. MBA from recognized & reputed business school/institution
8. Well versed with Microsoft Excel, PowerPoint, Good Oral & Written communication skills
9. Product and industry knowledge

Competencies critical to the role

1. Building Relationship
2. Strategic Thinking
3. Team Player
4. Good Communication skill
5. Shaping Culture

Qualification 

Postgraduate

Preferred Industry

Credit Card, BFSI Industry

Experience Level

Mid Level