Online Channel Leader

Product & Revenue Lead - Online

Product & Revenue Lead - Online

Department: Online Business

Location: Gurugram, India

About Lenskart

Lenskart is India’s fastest-growing eyewear brand, disrupting the industry with innovative design, digital-first strategies, and a strong omnichannel presence. We are a global eyewear tech company committed to helping people see better through a relentless focus on customer experience and operational excellence.

Role Overview: Own the Global P&L

We are seeking a high-impact Global Online Business Leader to own and aggressively drive the Online P&L for India and our global footprint.

This strategic role demands a leader who can deliver high-velocity growth through a holistic strategy encompassing:

• Performance Marketing Excellence

• Marketplace & Quick Commerce Expansion

• A Category-Led, Consumer-Backward mindset

The leader will oversee regional online teams, ensuring a cohesive, compelling, and globally consistent online presence across all markets.

Key Responsibilities

1. Strategic P&L & Business Roadmap

• Ownership: Own the end-to-end Online P&L for all channels and geographies. 

• Strategy: Define and execute a holistic online growth roadmap by rigorously working backward from consumer needs to build innovative, category-leading solutions.

• Channel Integration: Integrate marketplace and quick commerce strategies into the overall business plan to capture new growth opportunities and customer segments effectively.

2. Performance Marketing & Channel Leadership

• Acquisition & Retention: Drive aggressive customer acquisition, retention, and reactivation strategies across all digital channels (Meta, Google, Affiliates, Programmatic, etc.).

• ROI Optimization: Lead internal performance marketing teams and agency partners to ensure high ROI campaigns and optimize media spends based on LTV and sophisticated audience cohorts.

• E-commerce Scale: Develop and scale strategies for key marketplace and quick commerce platforms, managing relationships and optimizing presence to maximize sales velocity.

3. Team & Global Oversight

• Leadership: Lead regional online channel teams, providing strategic direction and operational support to drive localized revenue targets.

• Consistency: Ensure market-specific growth is accelerated while maintaining global brand, operational, and tech consistency.

4. Digital Product & UX Optimization

• Experience: Collaborate closely with product and tech teams to create a best-in-class online experience across Lenskart’s digital assets (web/app).

• Conversion: Drive continuous experimentation and A/B testing to dramatically improve conversion rates, engagement, and retention metrics.

5. Analytics & Growth Operations

• Data-Driven Decisions: Monitor key performance dashboards and funnel metrics daily/weekly to inform rapid, data-driven decisions.

• Forecasting: Lead growth forecasting, sophisticated customer segmentation, and hyper-targeted audience strategies to power scalable marketing efforts.

6. Cross-functional Collaboration

• Unification: Work closely with supply chain, category, CX, merchandising, and creative teams to ensure a unified customer journey and seamless operational execution across all online touchpoints.

Requirements

P&L Responsibility: A proven history of managing the complete income and expense statement for a large-scale digital business, with a focus on sustainable profit and aggressive revenue growth.

Product-Driven Customer Experience: The ability to lead technical teams to build digital features that simplify complex buying decisions, such as virtual fitting tools and seamless try-on experiences.

Strategic Marketing Oversight: Expertise in managing large advertising budgets across search engines and social media, ensuring the cost to acquire a customer is balanced against their long-term value.

Multichannel Distribution: Practical experience scaling sales through company-owned websites, mobile applications, third-party marketplaces, and rapid-delivery platforms.

Customer Experience focus: The skill to analyze complex customer data to identify friction points in the digital journey and implement rapid improvements to drive customer experience online.

Cross-Functional Leadership: A track record of aligning diverse departments—including supply chain, creative design, and engineering—to ensure a consistent customer experience across different global regions.

Experience Level

Senior Level