Senior Manager - E-commerce Operations and Strategy

Senior Manager ECommerce

Purpose & Overall Relevance for the Organization

Lead the eCommerce channel for adidas in India to deliver superior consumer experience and strong business results.

 

Key Responsibilities

• Drive and implement the India eCommerce Strategy to achieve ambitious Net Sales and profitability targets
• Lead the eCommerce channel in India by partnering with and driving best in class standards across functional eCom areas (Consumer Experience, Digital Analytics, Digital Operations and Strategy, Planning & Execution).
• Partner with Merchandise functional team to ensure best in class Merchandising standards to maximize Net Sales and Profitability targets
• Ensure consistent improvement of the adidas eCommerce on-site experience through driving implementation of key enhancements
• Ensure identification, improvement and implementation of best practices within the cluster eCommerce portfolio
• Develop and implement advanced components for enhancing the Cluster eCommerce business (logistics, IT, reporting, staff deployment planning, training) with the respective functions.
• Partner with VP eCom & DPC, EM to ensure key EM areas are functioning optimally to drive best in class experience and ultimately, Net Sales and Profitability.
• Align with other Cluster channels on launches, end of season sales and discounting standards
• Align and support Digital Brand Activation focuses with a specific focus on Membership and Performance Marketing.
• Responsible for commercial decisions at cluster level by analyzing the eCommerce KPI’s and local trends and needs
• Develop deep consumer insights to support the decision-making process especially among target segment
• Work with India Retail and EM eCommerce teams to plan and build towards delivering a more seamless Omni channel experience to the consumer
• Meet and exceed agreed KPI targets for eCommerce net sales and profitability
• Manage and control operational expenses in line with the cluster eCommerce budget
• Preserve long term brand value while ensuring eCommerce is commercially viable and sustainable

 

Key Relationships

• EM eCommerce Team: Digital Operations, Consumer Experience, SP&E, Analytics, Merchandising
• Brand Team: Digital Activation, Performance Media, Membership, CEM and Omni-channel
• Retail team: Merchandising and Operations team
• WHS team: DPC, PP
• SCM team

 

Knowledge, Skills and Abilities

• Minimum of 10 years’ experience in the trade marketing Industry, with 5 – 7 years’ experience in Ecommerce – ideally in apparel/fashion/shoes or FMCG, with an operational background.
• Strong leadership skills, with experience of leading eCommerce teams.
• Strong understanding of consumer base and purchasing behavior.
• Experience in P&L management and accountability.
• Excellent communication skills including impactful presentation skills, influencing and negotiation skills.
• Ability to lead and drive change.
• Experience managing large and diverse teams.
• Fluent in English.

Experience Level

Senior Level