Digital Marketing Strategist

Job Description: YouTube Strategist

Type: Part-Time / Full-Time

Company: YVC Ventures Private Limited

Location: Ulubari, Guwahati / Hybrid

Target Audience/Medium: High-yield YouTube channel & Social Media Platforms

About YVC Ventures & Our Mission:

At YVC Ventures, we have been rooted in the finance and business world for a long time. We believe that financial literacy is the key to our country's growth. Our mission is to make every single Indian financially literate. Our vision is to build a nation where citizens actively manage their personal finance, run highly efficient businesses, and understand corporate and public finance to actively help run the country better.

To achieve this, we are launching a brand-new digital media team to create premium, hooking, documentary-style educational content on YouTube. We are not making boring tutorials—we are building visual masterpieces that make complex financial and economic stories accessible, thrilling, and visually stunning.

We are looking for an analytical, creative, and data-driven YouTube Strategist to lead the end-to-end strategy, pre-production planning, content framing, and post-launch distribution and performance optimization for our digital media unit.

Role Overview:

As a YouTube Strategist, you will be the growth architect behind our channel. You will bridge the gap between deep financial research, high-retention content strategy, and YouTube algorithm dynamics. You will take full ownership of pre-production tasks—from market research and trend mapping to packaging and script frameworks—while providing strategic guidance during production and post-production, and managing channel analytics, SEO, and distribution post-launch.

Key Responsibilities:

1. Pre-Production & Strategy:

• Market & Topic Research: Track economic trends, policy shifts, corporate deep-dives, and financial news to identify high-potential, evergreen, and viral video topics.
• Content Framing & Packaging: Conceptualize compelling hooks, titles, and thumbnail concepts before scripts are written. Ensure concepts align with viewer psychology and high Click-Through Rates (CTR).
• Script Strategy & Planning: Collaborate with content writers to structure scripts for maximum viewer retention (hook, narrative arc, pacing, drop-off mitigation, and call-to-actions).
• Competitor & Benchmark Analysis: Analyze competitive landscape (e.g., Vox, Johnny Harris, MagnatesMedia) to adapt best-in-class content strategies to financial infotainment.

2. Production & Post-Production Advisory:

• Production Guidance: Consult with the creative and production team during filming on pacing, narrative beats, and visual cues required for maximum viewer retention.
• Editing Advisory: Review video drafts with the Video Editing & Compositing Specialist, providing actionable feedback on pacing, visual hooks, B-roll density, and structural retention fixes.

3. Post-Production Distribution, Analytics & Optimization:

• Metadata & SEO Optimization: Write high-converting titles, descriptions, tags, chapters, and end-screen strategies optimized for YouTube search and discovery algorithms.
• Performance Tracking & Analytics: Monitor key performance indicators (KPIs) including CTR, Average Percentage Viewed (APV), audience retention curves, traffic sources, and subscriber conversion rates.
• A/B Testing & Iteration: Conduct systematic A/B testing for titles and thumbnails. Translate analytics data into actionable content adjustments for future videos.
• Distribution & Cross-Platform Strategy: Plan repurposed content frameworks (Shorts, Reels, community posts) to maximize reach and drive traffic to core long-form content.

Key Skills & Technical Requirements:

1. Core Concepts & Strategy:

• YouTube Algorithm Mechanics: Deep understanding of YouTube recommendation systems, retention graphs, CTR optimization, and viewer psychology.
• Financial Literacy: Familiarity with personal finance, macroeconomic trends, business histories, and corporate markets to ensure high-quality topic selection.
• Audience Retention Design: Ability to structure narratives and visual cues specifically designed to maintain high engagement across 10–20+ minute video essays.
• Data Analytics: Proficiency in interpreting YouTube Studio analytics, identifying drop-off points, traffic patterns, and demographic shifts.

2. Tool & Platform Proficiency:

• Analytics & Optimization Tools: YouTube Studio Analytics, TubeBuddy, VidIQ.
• A/B Testing Tools: Thumbnail/title testing frameworks (e.g., Thumbnail Test, YouTube built-in A/B testing).
• Trend Research: Google Trends, Social Blade, BuzzSumo, competitor tracking systems.
• Project & Workflow Management: Notion, Trello, or Asana for content calendar management.
• AI Literacy: Leveraging Generative AI tools (ChatGPT, Gemini, Midjourney) for rapid brainstorming, titling options, outline testing, and research aggregation.

Who You Are:

• A Data-Driven Storyteller: You combine creative instinct with hard analytics to make decisions backed by viewer behavior data.
• A YouTube Native: You live and breathe YouTube culture, trends, thumb-stopping visuals, and algorithmic mechanics.
• A Strategic Planner: You are organized, structured, and capable of managing a pipeline of content from raw idea to published video.
• Mission-Driven: You are excited to use world-class digital growth strategies to make millions of Indians financially literate.
• Direct ownership of channel growth strategy for a new, high-budget digital media project.

What We Offer:

• Freedom to experiment with innovative packaging, topics, and distribution formats.
• Flexible working hours (Full-time/Part-time options).
• Mentorship and collaboration with experienced leaders in finance, business, and digital media.
• Competitive salary/stipend based on experience and demonstrated track record.

How to Apply:

Please send your Resume along with a Portfolio or Case Study showcasing past YouTube channel growth, content strategies, or thumbnail/CTR/retention optimizations to career@yvcventures.com with the subject line "Application: YouTube Strategist - YVC Ventures".