Marketing Manager

Position: Marketing Manager

Organization: Mind Bridge Academy Pvt. Ltd

1.Role Overview

The Marketing Manager will lead institutional marketing initiatives, generate admissions, build strategic partnerships, and strengthen the academy’s brand presence.

This is a field-intensive role requiring direct client interaction, relationship building, and revenue-driven marketing execution.

2.Preferred Profile

• Preferred Gender: Female, Male
• Mode of Work: Hybrid (Field + Online Coordination)
• Client Engagement: Mandatory in-person meetings with schools, colleges, hospitals, corporates, and franchise prospects

3.Key Responsibilities

A. Institutional & Field Marketing

• Visit schools, colleges, hospitals, and corporates for program presentations
• Conduct face-to-face meetings with HR Heads, Principals, CSR Heads, and Management
• Represent academy in networking events, exhibitions, and seminars
• Develop local market penetration strategies

B. Lead Generation & Conversion

• Generate B2B and B2C leads through field activity and digital campaigns
• Maintain structured follow-up system
• Drive admissions and institutional contracts
• Achieve monthly and quarterly revenue targets

C. Digital & Campaign Coordination

• Coordinate social media promotions
• Supervise marketing materials (brochures, proposals, PPTs)
• Track ROI on campaigns
• CRM and database management

D. Brand Building

• Establish academy presence in new cities
• Build referral and partnership networks
• Support franchise marketing operations

4.Qualification

• MBA (Marketing) – Preferred
• PGDM / Master’s in Marketing
• Bachelor’s Degree in Business / Marketing / Communications (Minimum)
• Certification in Digital Marketing (Added Advantage)

5.Experience

• 0-5 years in Marketing
• Minimum 2–3 years in Education / Training / Skill Development preferred
• Experience in field marketing & institutional sales mandatory
• Strong track record in achieving revenue targets

6.Required Skill Set

Professional Skills

• Institutional selling capability
• Strong presentation skills
• Negotiation & closing ability
• Strategic planning and market mapping

Technical Skills

• Digital marketing knowledge
• CRM handling
• MS Office (Excel, PowerPoint)
• Campaign analytics

Personal Attributes

• Confident & presentable personality
• Strong interpersonal skills
• Willingness to travel
• High accountability & ownership mindset
• Target-oriented

7.KPI Expectations

• Minimum 15–20 field visits per month
• 25+ institutional tie-ups annually
• 150+ qualified leads per month
• 20–25% conversion ratio
• Revenue contribution: ₹2–3 Crores annually

Reach out:

Email : info@mindbridgeacademy.co.in

Contact : 8019893131 , 9949082859, 8019674411.