Digital Marketing Manager

Job Title: Digital Marketing Manager (Lead Generation)CompanyPerfect Cabin Pvt. Ltd.

LocationHyderabad / Gurgaon / Pune (Work from Office Preferred)

Experience3–7 Years in Digital Marketing & Performance Marketing

SalaryAs per experience + Performance Incentive

Job SummaryPerfect Cabin Pvt. Ltd. is looking for an experienced Digital Marketing Manager who can generate high-quality B2B leads through digital channels. The candidate will be responsible for planning, executing, optimizing, and scaling lead generation campaigns across multiple online platforms to support the company's sales growth.

• Key ResponsibilitiesLead GenerationGenerate qualified B2B leads for Portable Cabins, Prefab Buildings, PEB Structures, Security Cabins, Site Offices, and Modular Buildings.
• Achieve monthly lead generation and cost-per-lead (CPL) targets.
• Improve lead quality and conversion rates.
• Performance MarketingPlan and manage Google Ads (Search, Display, Performance Max).
• Run Meta Ads (Facebook & Instagram).
• Execute LinkedIn Ads for corporate lead generation.
• Monitor and optimize ad campaigns for maximum ROI.
• SEO & Website OptimizationImprove organic rankings for targeted keywords.
• Optimize landing pages for higher conversions.
• Coordinate with developers for website improvements.
• Increase website traffic and inquiry conversions.
• Social Media MarketingManage company pages on LinkedIn, Facebook, Instagram, and YouTube.
• Create and publish engaging content regularly.
• Build brand awareness and generate inquiries through social media.
• Content MarketingPlan blogs, case studies, product pages, videos, and marketing content.
• Coordinate with designers and video editors.
• Develop compelling ad creatives and campaign copy.
• Email & WhatsApp MarketingExecute email marketing campaigns.
• Create WhatsApp campaigns for customer engagement and follow-ups.
• Improve lead nurturing and customer communication.
• Analytics & ReportingTrack campaign performance using Google Analytics, Google Tag Manager, and CRM.
• Submit weekly and monthly marketing reports.
• Monitor ROI, CPL, CAC, CTR, Conversion Rate, and Lead Quality.
• CRM & Sales CoordinationEnsure all leads are updated in the CRM.
• Coordinate closely with the sales team for lead follow-up.
• Analyze lead conversion and continuously improve campaign performance.
• Required SkillsGoogle Ads (Search, Display, Performance Max)
• Meta Ads Manager
• LinkedIn Ads
• SEO (On-page & Off-page)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• WordPress (Basic Knowledge)
• CRM Management
• Lead Funnel Optimization
• Canva / Basic Creative Understanding
• Excellent Communication Skills
• Strong Analytical & Data Interpretation Skills
• Preferred IndustryPortable Cabins
• Prefabricated Buildings
• PEB
• Construction
• Industrial Products
• Manufacturing
• B2B Sales
• Educational QualificationMBA (Marketing) / BBA / Bachelor's in Marketing, Digital Marketing, IT, or related field.
• Google Ads, Meta Blueprint, or Digital Marketing Certifications will be an added advantage.
• Key Performance Indicators (KPIs)Qualified Leads Generated per Month
• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Website Traffic Growth
• Organic Keyword Rankings
• Landing Page Conversion Rate
• Sales Conversion from Marketing Leads
• Revenue Generated from Marketing Campaigns
• Lead Response Time & Lead Quality
• What We OfferCompetitive Salary
• Performance-Based Incentives
• Career Growth Opportunities
• Dynamic Work Environment
• Opportunity to work on high-budget digital campaigns