Digital Marketing Manager

Job SummaryWe are looking for a results-driven Digital Marketing Manager with strong expertise in content strategy, lead generation, and paid advertising management. The ideal candidate should be creative, analytical, and capable of driving brand awareness, customer engagement, and qualified leads across digital channels.

• Key ResponsibilitiesDevelop and execute digital marketing strategies to increase brand visibility and lead generation.
• Plan, create, and manage high-quality content for social media, websites, blogs, email campaigns, and ad creatives.
• Handle end-to-end lead generation campaigns through platforms like Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
• Optimize paid advertising campaigns for performance, ROI, CPC, CPL, and conversions.
• Manage SEO, SEM, email marketing, and social media marketing activities.
• Analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and CRM platforms.
• Coordinate with design, sales, and content teams to ensure marketing alignment.
• Conduct market research, competitor analysis, and audience targeting strategies.
• Prepare monthly performance reports and recommend improvements.
• Required SkillsStrong command over content creation and content marketing.
• Proven experience in lead generation campaigns.
• Hands-on experience with Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and remarketing campaigns.
• Good understanding of SEO, SEM, and marketing automation tools.
• Excellent communication and copywriting skills.
• Ability to analyze data and optimize campaigns based on insights.
• Experience with CRM tools and analytics platforms is preferred.