Lead Generation / Process Manager

Digital Marketing Manager – Lead Generation & Performance Marketing

We are looking for a results-driven Digital Marketing Manager to lead our end-to-end digital acquisition and lead nurturing ecosystem. The ideal candidate will be responsible for generating high-quality leads, optimizing campaign performance, managing marketing automation, and ensuring seamless integration between advertising platforms, CRM systems, and communication channels.

Key ResponsibilitiesLead Generation & Performance Marketing

• Plan, execute, and optimize lead generation campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital platforms.
• Manage campaign budgets, bidding strategies, audience targeting, and conversion optimization to maximize ROI.
• Monitor key performance metrics including CPL, CPA, CTR, Conversion Rate, ROAS, and Lead-to-Sale Conversion.
• Develop landing page strategies and coordinate with design/content teams to improve conversion rates.

Google Ads & Meta Ads Management

• Create and manage Search, Display, Performance Max, Remarketing, Video, and Lead Generation campaigns.
• Implement A/B testing for ad creatives, copy, audiences, and landing pages.
• Analyze campaign performance and provide actionable recommendations for continuous improvement.
• Set up and maintain tracking using Google Analytics, Google Tag Manager, Meta Pixel, and Conversion APIs.

Influencer Marketing Management

• Identify, onboard, and manage influencers relevant to the target audience.
• Negotiate collaborations and monitor campaign deliverables.
• Track influencer campaign performance and measure lead generation impact.
• Build long-term relationships with creators and industry influencers.

CRM & Marketing Automation

• Manage CRM systems and ensure seamless integration between advertising platforms, websites, WhatsApp, and lead management tools.
• Design and implement automated lead nurturing journeys, drip campaigns, and follow-up sequences.
• Segment leads based on behavior, interests, demographics, and engagement levels.
• Monitor lead movement through the sales funnel and improve conversion rates at every stage.

WhatsApp Communication & Lead Nurturing

• Integrate WhatsApp Business/API platforms with CRM and marketing systems.
• Create automated chatbot flows, qualification journeys, and follow-up sequences.
• Develop personalized communication strategies to improve engagement and conversions.
• Ensure timely lead responses and optimize customer communication workflows.

Analytics & Reporting

• Prepare weekly and monthly performance reports.
• Analyze customer acquisition costs, funnel performance, and campaign effectiveness.
• Identify opportunities for scaling successful campaigns while maintaining profitability.
• Collaborate with sales teams to improve lead quality and conversion outcomes.
• Required SkillsStrong experience in Google Ads and Meta Ads campaign management.
• Expertise in performance marketing, lead generation, and conversion optimization.
• Hands-on experience with CRM platforms and marketing automation tools.
• Knowledge of WhatsApp automation, chatbot workflows, and lead nurturing strategies.
• Experience with Google Analytics, GTM, Meta Pixel, and conversion tracking.
• Strong analytical, reporting, and problem-solving abilities.
• Excellent communication and project management skills.
• Preferred Experience3+ years of experience in digital marketing and performance marketing.
• Experience in real estate, industrial plots, infrastructure, or high-ticket sales industries is an advantage.
• Familiarity with influencer marketing and customer journey automation.
• Proven track record of generating qualified leads and improving conversion rates.