Social Media Specialist

Job Title: Social Media SpecialistJob SummaryWe are seeking a creative, analytical, and strategy-driven

Social Media Specialist to manage and grow our online presence across multiple platforms. In this role, you will be responsible for creating compelling text, image, and video content, managing publishing schedules, engaging with our audience, and tracking performance metrics to continuously refine our social media strategy.

Our ideal candidate understands digital trends, possesses strong storytelling abilities, and knows how to build a strong community around a brand.

• Key Roles & Responsibilities1. Content Strategy & CreationDesign and execute data-driven social media strategies aligned with overall business goals.
• Plan, write, and curate engaging content (text, graphics, reels, videos, stories) tailored to specific platforms (Instagram, LinkedIn, TikTok, X, Facebook, YouTube, Pinterest, etc.).
• Collaborate with graphic designers, copywriters, and video editors to produce high-quality brand assets.
• Stay up-to-date with emerging platforms, industry trends, algorithms, and viral formats.
• 2. Community Management & EngagementActively monitor social media channels, responding promptly to comments, direct messages, and brand mentions.
• Foster meaningful interactions, build community trust, and turn casual followers into brand advocates.
• Monitor online sentiment and handle customer service inquiries or reputation issues with tact and professionalism.
• 3. Social Media Management & OperationsMaintain a comprehensive content calendar (publishing 2–4 weeks in advance).
• Schedule posts using social management tools (e.g., Hootsuite, Buffer, Sprout Social, Later).
• Ensure visual brand consistency across all digital channels (voice, tone, aesthetic).
• 4. Analytics & ReportingTrack key performance indicators (KPIs) such as reach, engagement rate, click-through rate (CTR), and follower growth.
• Analyze campaign performance using built-in analytics and third-party tools.
• Generate weekly/monthly reports with actionable insights and performance-based recommendations for future campaigns.
• 5. Paid Media & Campaign Support (If Applicable)Assist in creating and monitoring paid social media campaigns (Meta Ads, LinkedIn Ads, TikTok Ads).
• Partner with the digital marketing team to align paid and organic strategies.
• Coordinate with micro-influencers and brand partners for collaborative content.
• Requirements & QualificationsEducation: Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field (or equivalent work experience).
• Experience: 2–4 years of proven experience managing social media accounts for a brand or agency.
• Portfolio: A portfolio showing successful social media campaigns, content creation, and copywriting examples.
• Technical Skills:
• Proficiency in scheduling tools (Sprout Social, Hootsuite, Buffer, Later).
• Basic graphic design and video editing skills (Canva, Adobe Creative Cloud, CapCut, Premiere Pro).
• Familiarity with social media analytics platforms (Google Analytics, Meta Business Suite).
• Soft Skills:
• Outstanding written and verbal communication skills.
• Strong project management and time-management capabilities.
• High level of empathy, adaptability, and visual creativity.
• Key Success Metrics (KPIs)Growth: Follower growth rate across priority channels.
• Engagement: Likes, comments, shares, saves, and overall engagement rate.
• Traffic: Conversion and click-through rates (CTR) to the main website/landing pages.
• Brand Awareness: Impressions, total reach, and brand sentiment.