Area Sales Manager (B2B)

Job Title: On-Trade Sales Manager – Mumbai

Company: Dutch Courage Spirits Private Limited

Location: Mumbai

About the Company

Dutch Courage Spirits is a premium spirits company focused on building and growing world-class beverage brands in India. We have. Diversified portfolio of premium white & brown BIO spirits from across the world, i.e. UK, Europe, Mexico, etc. We are passionate about creating exceptional drinking experiences and expanding our presence across India's leading hospitality venues.

Role Overview

We are seeking a dynamic and results-driven On-Trade Sales Manager to drive sales and distribution of our premium spirits portfolio across bars, restaurants, hotels, lounges, and clubs in Mumbai.

Key Responsibilities

Develop and expand the on-trade network for the company's spirit brands.

Build and maintain strong relationships with outlet owners, beverage managers, bartenders, and key decision-makers.

Achieve monthly and annual sales targets.

Secure new listings, menu placements, promotions, and brand activations.

Coordinate tastings, staff training sessions, and consumer engagement activities.

Monitor market trends, competitor activities, and outlet performance.

Work closely with distributors to ensure product availability and execution.

Requirements

3–7 years of sales experience in alcoholic beverages, FMCG, hospitality, or a related industry.

Strong network within Mumbai's bar, restaurant, hotel, and nightlife ecosystem.

Excellent communication, negotiation, and relationship-management skills.

Self-motivated, target-oriented, and willing to travel extensively within the region.

What We Offer

Competitive salary and performance-linked incentives.

Opportunity to work with fast-growing premium and ultra-premium spirit brands.

Exposure to leading hospitality accounts and industry events.

Significant career growth opportunities in an entrepreneurial and expanding organization.

To Apply:

Please send your CV along with your current and expected CTC details.