HORECA Sales Executive

Key Responsibilities:

·       Business Development: Identify and on-board new HORECA clients including hotels, restaurants, caterers, and cafes.

·       Account Management: Maintain strong relationships with existing clients to ensure repeat business and customer satisfaction.

·       Sales Targets: Achieve monthly and quarterly sales targets for the assigned territory.

·       Product Promotion: Educate chefs, purchase managers, and owners about the brand’s product range, usage, and benefits.

·       Sampling & Demos: Conduct product tastings and demonstrations to drive trials and conversions.

·       Negotiation & Closure: Handle pricing discussions, order processing, and payment follow-ups.

·       Market Intelligence: Gather insights on competitor activities, pricing, and new product trends in the HORECA segment.

·       Coordination: Work closely with the supply chain, marketing, and finance teams to ensure smooth order fulfilment and client service.

·       Reporting: Prepare daily/weekly sales reports and share market feedback with management.

Requirements:

·       Experience: 2–5 years of sales experience in the HORECA / Institutional / Food Service segment.

·       Industry Background: FMCG, food ingredients, sauces, beverages, or related categories preferred.