Senior Associate

Job Title: Senior Associate – BTL Partner Onboarding 

Company: Urban Company 

Location: Mumbai 

Department: Partner Acquisition 

Employment Type: Full-time 

Job Summary 

We are looking for a dynamic and result-driven Senior Associate to lead Below-The-Line (BTL) 

partner onboarding initiatives at Urban Company. The role involves managing a team of 

Business Development Associates (BDAs), driving partner acquisition through field activities, 

and ensuring efficient execution of onboarding strategies. 

Key Responsibilities 

● Manage and lead a team of 10+ Business Development Associates (BDAs) 

● Conduct daily stand-up meetings to review progress, align on goals, and resolve 

challenges 

● Assign daily/weekly/monthly targets to BDAs and track performance 

● Identify and allocate target areas for BDAs to conduct partner search and onboarding 

activities 

● Develop and refine effective sales pitches and onboarding strategies for BDAs 

● Monitor field activities and provide real-time guidance and support 

● Organize and execute BTL activities such as events, campaigns, and field drives to 

generate leads 

● Ensure smooth onboarding of partners and maintain quality standards 

● Analyze performance metrics and optimize strategies for better conversion rates 

● Coordinate with internal teams for seamless onboarding and partner experience 

Required Qualifications 

● Bachelor’s degree in Business, Marketing, or a related field 

● 6 months to 1 year years of experience in field sales, BTL marketing, or partner 

acquisition 

● Experience in team handling and field operations 

● Strong leadership and communication skills 

● Ability to work in a target-driven, high-pressure environment 

Preferred Qualifications 

● Experience in marketplace platforms or service-based industries 

● Strong understanding of local market dynamics 

● Prior experience in managing onboarding funnels and conversion tracking 

Key Competencies 

● Team management and leadership 

● Target orientation and execution excellence 

● Problem-solving and decision-making 

● Strong interpersonal and communication skills 

● Adaptability and ownership mindset 

Performance Metrics 

● Number of partners onboarded 

● Team target achievement rate 

● Conversion rate from lead to onboarding 

● Efficiency of BTL campaigns and events 

● Team productivity and engagement 

Compensation & Benefits 

● Salary: ₹40,000 – ₹50,000 per month 

● Company-provided laptop 

● Medical insurance coverage 

● Provident Fund (PF) benefits 

● Learning and growth opportunities 

Career Growth 

Opportunity to grow into Team Lead / Area Manager roles within the Business Development 

function.