Social Media Executive

Job Description: Social Media Executive

Company: Nidhi Decor Pvt Ltd

Location: Goregaon, Mumbai (Work from Office)

Salary: ₹16,000 – ₹20,000 per month

About the Role

Nidhi Decor Pvt Ltd is hiring a creative and trend-savvy Social Media Executive to take complete ownership of our organic social media presence. The ideal candidate will plan, create, coordinate, and post content that drives engagement, reach, and brand growth — purely through organic strategies. This role is perfect for someone who lives and breathes social media, stays ahead of trends, and loves turning ideas into scroll-stopping content.

Key Responsibilities

Content Planning & Strategy

Plan and maintain a monthly content calendar across all social media platforms (Instagram, YouTube, Facebook, etc.)

Brainstorm fresh ideas, campaigns, and content formats for new and existing products

Identify trending topics, audios, reels, and formats — and quickly implement them into our content

Develop creative concepts to position the brand and improve overall content quality

Content Production & Coordination

Coordinate closely with the in-house video editor to brief, review, and finalize edits

Plan and execute in-house shoots along with the content creator/team

Prepare shoot scripts, hooks, and storyboards

Ensure content quality, consistency, and brand tone across every post

Posting & Organic Growth

Schedule and post content at the most suitable times for maximum organic reach

Track performance, engagement, and analytics; optimize content strategy based on insights

Continuously work to improve content quality, ranking, views, followers, and engagement — all through organic methods (no paid ads focus)

Implement SEO best practices for captions, hashtags, and discoverability

Influencer Outreach & Collaborations

Research, shortlist, and reach out to relevant influencers for collaborations, barter deals, and partnerships

Build and manage long-term influencer relationships

Coordinate end-to-end influencer campaigns — briefing, content approvals, and posting

Community Management

Engage with the audience through comments, DMs, and replies

Build a strong, loyal community around the brand

Market & Trend Research

Stay updated with the latest social media trends, viral content, and competitor activities

Bring new ideas to the table for product launches and brand campaigns

Identify opportunities to make content go viral organically

Required Skills

Strong understanding of Instagram, YouTube, Facebook, and other social platforms

Knowledge of trending audios, reels formats, and content styles

Basic understanding of analytics and insights (Instagram Insights, YouTube Studio, etc.)

Good communication and coordination skills

Creative thinking, ideation, and storytelling ability

Ability to work independently and meet deadlines

Basic knowledge of Canva / editing tools is a plus

Strong sense of aesthetics and brand consistency

Eligibility

Prior experience in handling social media accounts (organic) preferred

Portfolio of past work, handles managed, or content samples is a plus

Must be able to work from our Goregaon office

Work Schedule & Benefits

Work Mode: Work from Office (Goregaon)

Lunch Break: 45 minutes

Tea Break: 15 minutes

Paid Leave: 2 paid leaves per month

How to Apply

Interested candidates can share their updated CV along with samples of past social media work, accounts handled, or a portfolio showcasing content ideas and campaigns.