SEO Specialist

About the Role

We are looking for an experienced SEO Specialist to improve our company's online visibility, increase organic traffic, and generate high-quality B2B leads. The ideal candidate will develop and implement SEO strategies to strengthen our digital presence, enhance website rankings, and position the company as a leading OOH advertising solutions provider.

Key Responsibilities

SEO Strategy & Execution

• Develop and implement comprehensive on-page, off-page, and technical SEO strategies.
• Conduct keyword research focusing on OOH advertising, outdoor media, transit advertising, digital billboards, and related industry-specific searches.
• Optimize website architecture, URLs, metadata, schema markup, and internal linking.
• Monitor and improve website health and crawlability.

Website Optimization

• Optimize landing pages to improve search engine rankings and user experience.
• Coordinate with website developers to resolve technical SEO issues.
• Improve website speed, Core Web Vitals, mobile responsiveness, and overall site performance.
• Ensure proper indexing of website pages.

Content Optimization

• Collaborate with the content and creative teams to develop SEO-friendly website content.
• Optimize blogs, case studies, service pages, city-specific landing pages, and campaign portfolios.
• Recommend content topics based on keyword opportunities and industry trends.

Local SEO

• Optimize Google Business Profile listings.
• Improve local search visibility for all office locations.
• Manage local citations and business directory listings.

Off-Page SEO

• Build high-quality backlinks through ethical link-building strategies.
• Monitor backlink quality and remove harmful links where necessary.
• Identify guest posting and digital PR opportunities.

Analytics & Reporting

• Monitor keyword rankings, organic traffic, and conversion rates.
• Analyze website performance using Google Analytics, Google Search Console, and SEO tools.
• Prepare monthly SEO reports with actionable recommendations.
• Track competitor SEO strategies and market trends.

Collaboration

• Work closely with the Digital Marketing, Sales, Business Development, and Design teams.
• Support lead generation initiatives through SEO-driven campaigns.
• Coordinate with external SEO agencies and developers, if required.

Required Skills

• Strong knowledge of On-Page, Off-Page, and Technical SEO
• Expertise in keyword research and competitor analysis
• Experience with Google Analytics 4 (GA4)
• Proficiency in Google Search Console
• Knowledge of Google Tag Manager
• Familiarity with WordPress or other CMS platforms
• Experience with SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog
• Understanding of HTML, CSS, JavaScript, and website structure
• Strong analytical and reporting skills
• Excellent written and verbal communication skills

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related field.
• Google SEO or Digital Marketing certifications are preferred.
• 3–6 years of experience in SEO.
• Experience in Advertising, Media, OOH, or B2B Services will be an added advantage.