Buy-side Marketing Manager

Buy-Side Marketing Manager

Department

None

Job Description

Job Description: Buy-side Marketing Manager

Location: Mumbai

Coalition Greenwich is the leading global provider of data, analytics and insights to the financial services industry.  We specialize in providing unique high value data and actionable recommendations to help our clients improve their business results.

Position Overview

We are seeking a highly skilled and motivated candidate to join our Buy-side Marketing Team, which is responsible for managing engagement activities towards Institutional and Corporate clients targeted for different studies across various sectors and regions.

The successful candidate will play a critical role in developing and implementing research materials to support the team's marketing, operational, and research-related activities, with a focus on catering to the needs of buy-side respondents.

Principal Responsibilities:

1. Product Knowledge: Demonstrate a strong understanding of CIB/Non-CIB financial instruments to visualize new analytics and insights that can be produced for research reports and other content.
2. Research and Data Analysis: Utilize in-house platforms to extract raw inputs for presentations and reports required for buy-side respondents. Conduct research and analysis to identify trends and insights through the responses captured from studies. Develop and build new content that shows our expertise and thought leadership in the market.
3. Content Creation: Develop and produce high-quality research reports, presentations, and other content to support the Buy-side Marketing Team's efforts to engage and retain buy-side respondents across various sectors and regions.
4. Buy-side Respondent Engagement: Work closely with the team to develop and implement strategies to boost participation and engagement among buy-side respondents in our studies, including creating giveback reports, presentations, and other content that meets their needs and interests.
5. Project Management: Manage multiple projects and deliverables simultaneously, prioritizing tasks and meeting deadlines to ensure timely completion of projects.
6. Stakeholder Support: Provide support to stakeholders, including responding to queries, providing updates on project status, and ensuring that their needs are met.
7. Collaboration: Collaborate with cross-functional teams, including Research, Marketing, and Operations, to ensure that research and content activities are aligned with overall business objectives and respondent needs.
8. MS-Office Expertise: Proficiently use MS-Office tools such as PowerPoint, Excel, and Word to create high-quality reports and presentations. Knowledge of PowerBi is an added advantage.

Requirements:

• MBA in Finance or a related field, or equivalent work experience with financial acumen, strong business orientation, and strategic mindset. MBA or master’s degree preferred.
• Minimum 3-5 years of experience in research or marketing role, preferably in the financial services or consulting to financial services is an advantage.
• Banking and Financial Domain Knowledge - financial markets   and instruments (CIB/Non-CIB).
• Strong analytical and problem-solving skills, with attention to detail and ability to identify patterns and trends.
• Proficient in data manipulation techniques, including cleaning, transforming, and aggregating data in Excel.
• Experience working with and combining large data sets. Proficient in Tableau and MS-Office tools, particularly PowerPoint, Excel, and Word.
• Experience with visualization tools would be an added advantage.
• Excellent organizational skills coupled with polished written and verbal communication skills for stakeholder management, cross team co-ordination is crucial.
• Ability to work independently and collaboratively in a fast-paced environment, with multiple priorities and deadlines.
• Team player with a flexible and adaptable approach, collaborative, and outcome-driven, with an unwavering commitment to exceptional client service and doing the right thing.
• Strong project management skills, with the ability to manage multiple projects and deliverables simultaneously.

If you are a motivated and talented individual with a passion for research, content creation, and marketing, and a strong understanding of the financial services industry, we encourage you to apply for this exciting opportunity.

Qualifications/ skills

• MBA in Finance or a related field, or equivalent work experience with financial acumen, strong business orientation, and strategic mindset. MBA or master’s degree preferred
• 3-5 years of experience in marketing, preferably in B2B or financial services.
• Banking and Financial Domain Knowledge - financial markets   and instruments (CIB/Non-CIB).
• Strong understanding of digital marketing, social media marketing, email marketing, and content marketing best practices.
• Strong analytical and problem-solving skills, with attention to detail and ability to identify patterns and trends.
• Experience in creating sales enablement materials, such as brochures, pitch decks, and sales presentations.
• Excellent written and verbal communication skills.

Strong organizational skills with the ability to manage multiple projects simultaneously.

Open Positions

1

Mandatory Skills

Communication Skills, Marketing Planning, Event Planning, Marketing Operations, Marketing Analytics, Marketing Campaigns, Excel, Tableau

Education Qualification

MBA

Experience

3 to 8 years