Marketing Campaign Management Analyst

Campaign Management Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? Campaign Management analyst responsible for end to end execution, monitoring and analysis of marketing campaigns typically focusing on digital advertising email or CRM activities to improve marketing efficiency. Salesforce marketing cloud (SFMC) is frequently requested, including email studio, automation studio, journey builder and AMP script. Othe common tools include marketo, adobe campaign, unica and Responsys.
Roles and Responsibilities: Set up, execute and monitor multi channel campaigns(email, social, display,web) from end to end. Coordinate audience targeting to prevent data fatigue and ensure the right message reaches the right segment. Manage creative assets, trafficking and deployment, adhering to checklists and SOPs. Use CRM and marketing automation platforms (eg. Salesforce marketing cloud, adobe) to create workflows and test data.