Digital Marketing Advisory Analyst

Digital Mktg Advisory Analyst

Skill required: Marketing Operations - Account Management
Designation: Digital Mktg Advisory Analyst
Qualifications:BBA
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Implement client account plans through relationship development and opportunity pursuits that builds deeper client relationships. Includes monitoring existing services to identify opportunities that provide additional and innovative value to the client.
What are we looking for? Experience Required • Minimum 5 years of working experience in FMCG industry • Specific experience on Trade Marketing Operation and Planning process and trade system • Strong collaborator and cross functional working experience with strong inter-personal skills and drive for results. • Proactive in seeking new ways/improvements in planning process/system • Fluency in English language. Technical / Functional / Leadership Skills Required (Please put the most critical information and reflect it in the first 4 points) • Experience in Trade CRM & planning tool (Salesforce, Anaplan, etc). Anaplan certification is preferred. • Experience in handling Trade marketing data • Proficient in Excel and Power-point • Experience in data analysis, interpretation, and summary presentations. • Advanced Excel skills with the ability to interpret, enhance and optimise reporting conducted via multiple Excel spreadsheets. Education / Qualifications / Certifications Required (Please put the most critical information and reflect it in the first 2 points) • A bachelor’s degree in a business or Marketing field
Roles and Responsibilities: • Have good understanding of End Market business priorities, trade agenda and trade operating model for specific EM is assigned, while working from GBS Hub (Remote). Full understanding and alignment on each cycle plan objectives and activities. • Execute trade activities through aligned trade plan and B2B platform functionalities (like Anaplan as Trade Planning tool and Salesforce/ RCS8 etc Trade systems). Based on end market RTM model & platforms, need to manage: • Trade coverage planning • Cycle activity planning (Customer incentive, Field Force incentive, new brand launch activities, POSM planning, pricing changes etc) • Sales planning process at Customer level (if company own distribution model) • Ensure timely and accurate input of campaign activities aligned with trade objectives. • Create and manage trade activities within the system. • Maintain and update key data sets • Coordinate system maintenance and upgrades, including Change Requests (CR) and User Acceptance Testing (UAT). • Liaise with IDT and vendors to resolve system issues and ensure platform stability. • Provide system training and support to internal users to ensure effective platform usage. • Document and communicate system processes and updates. • Work closely with Trade, IDT, and external vendors to ensure seamless platform operations. • Support cross-functional teams with system-related queries and enhancements. •In this role you are required to do analysis and solving of lower-complexity problems • Your day to day interaction is with peers within Accenture before updating supervisors • In this role you may have limited exposure with clients and/or Accenture management • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments • The decisions you make impact your own work and may impact the work of others • You will be an individual contributor as a part of a team, with a focused scope of work • Please note that this role may require you to work in rotational shifts