Senior Analyst - Marketing Operations Research (Life Sciences)

PPSM Analyst

Skill required: Marketing Operations - Visual Design and Development
Designation: PPSM Analyst
Qualifications:Any Graduation,BSc
Years of Experience: 3-5
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Research Lead will be responsible for conducting in-depth research and analysis to support the strategic initiatives of the Marketing Operations Lifesciences unit. This role involves analyzing market trends, evaluating competitive landscapes, and providing actionable insights to drive marketing strategies and business decisions.Qualifications: • Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master s degree preferred. • Proven experience in market research, data analysis, or a related role within the pharmaceutical industry. • Strong analytical skills with the ability to interpret complex data and generate actionable insights. • Proficiency in data analysis tools such as PPT, Excel, or similar software. • Excellent written and verbal communication skills. • Ability to create compelling reports and presentations. • Strong attention to detail and commitment to data accuracy. • Ability to work independently and manage multiple projects simultaneously. • Familiarity with pharmaceutical regulations and industry standards.Skills and Competencies: • Analytical thinking and problem-solving skills. • Proficiency in data visualization tools (e.g., Tableau, Power BI). • Strong organizational and project management skills. • Ability to collaborate effectively with cross-functional teams. • Knowledge of pharmaceutical marketing strategies and trends. • High level of integrity and professionalism. Experience: • Minimum of 3-5 years of experience in market research or data analysis within the pharmaceutical industry. • Familiarity with building go-to-market strategies.
What are we looking for? Build research practice in Marketing Operations Lifesciences unit with structured and timely research deliverables. • Collaborate with Strategic & Business Insights Lead to identify areas of opportunities and align deliverables to address leadership requirements. • Conduct comprehensive market research to identify industry trends, competitive landscapes, and emerging opportunities. • Analyze competitors’ marketing strategies, product offerings, and market positioning. • Collect, analyze, and interpret data from various sources, including clinical trials, drug launches market reports, and industry publications. • Develop PoVs and whitepapers based on strategic requirements to support leadership for organic growth or new sales (RFPs)senior management. • Use data visualization tools to present complex information in a visually compelling manner. • Collaborate with internal key leadership to deliver data-driven insights that support strategic decision-making. • Manage multiple research projects and ensure timely delivery within scope. • Provide expert guidance and advise on best practices. • Ensure data integrity and accuracy in all research activities. • Stay updated on industry trends, regulatory changes, and advancements in pharmaceutical marketing.
Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems• Your day to day interactions are with peers within Accenture• You are likely to have some interaction with clients and/or Accenture management• You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments• Decisions that are made by you impact your own work and may impact the work of others• In this role you would be an individual contributor and/or oversee a small work effort and/or team• Please note that this role may require you to work in rotational shifts