Process Manager - Adobe Analytics & Digital Marketing Measurement

Process Manager

Description

The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors.

Location : Mumbai 

Key Responsibilities

• Translate business requirements into technical measurement specifications for Adobe Analytics, Web SDK, and Adobe Target.
• Implement and manage tagging using Adobe Launch, Adobe Web SDK, XDM mappings, and event-forwarding frameworks.
• Configure, QA, and govern Adobe Analytics implementations to ensure data accuracy and consistency.
• Manage Marketing Channel setup, processing rules, and attribution validation.
• Design, maintain, and validate Classifications (SAINT / Rule Builder) to support reporting and attribution.
• Perform data feed analysis and validation to troubleshoot discrepancies and support advanced reporting needs.
• Implement and maintain 3rd-party marketing pixels (Meta, Google Ads, LinkedIn, Floodlight, etc.).
• Define KPIs and deliver dashboards and insights using Adobe Analytics Workspace and Tableau.
• Perform cohort, attribution, contribution, trend, and funnel analysis.
• Collaborate with marketing, product, and technology teams to optimize measurement and personalization.

Qualifications & Requirements

• 7-9 years of experience in Adobe Tagging / Adobe Analytics.
• Strong hands-on experience with Adobe Launch, Adobe Web SDK, and modern tagging frameworks.
• Proven experience with Marketing Channels, Classifications, and Data Feeds in Adobe Analytics.
• Proficiency in JavaScript, HTML, and CSS for implementation and debugging.
• Strong understanding of data layers, XDM schemas, analytics governance, and data quality checks.
• Experience with Adobe Analytics Workspace and BI tools such as Tableau.
• Strong analytical, problem-solving, and communication skills.
• Bachelor’s degree in Computer Science, Analytics, Marketing, or related field (preferred).

 Preferred Skills & Certifications

• Adobe Analytics – Business Practitioner certification.
• Adobe Analytics Developer / Architect certification.
• Experience with Adobe Customer Journey Analytics (CJA).
• Exposure to server-side tagging, event forwarding, and privacy/compliance frameworks.

About eClerx

eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience.

About eClerx Digital

eClerx Digital is the trusted partner of choice to many of the world’s largest global brands for creative production, e-commerce/web operations, and analytics and insights services. We help clients maximize the results of their digital activities across the customer journey. Global industry leaders partner with us to cost-effectively scale their digital activities by leveraging our highly skilled blended resource model.

To know more about us, visit https://eclerx.com

eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law