Marketing Manager

Joining: Immediate / As Soon As Possible

ABOUT THE RANKERS ACADEMY

The Rankers Academy, Nagpur is a premier coaching institute dedicated to preparing Class XI students for JEE Mains, NEET, and MHT-CET. With experienced faculty in Physics, Chemistry, Botany, and Zoology, we run a rigorous dual-board + competitive exam preparation model. We are expanding our operations and seeking a dynamic Marketing Manager to drive student enrolment, strengthen our brand, and lead our outreach campaigns.

ROLE SUMMARY

The Marketing Manager will own end-to-end marketing strategy and execution for The Rankers Academy. This role requires someone who understands the education sector, can generate quality leads, manage a telecalling/outreach team, and build a strong local and digital brand presence — with a proven track record of at least 5 years in a similar role at a coaching institute, school, or educational organisation.

KEY RESPONSIBILITIES

1. Admissions & Lead Generation

• Plan and execute student enrollment drives for each academic batch (JEE / NEET / MHT-CET).
• Generate and nurture leads through school visits, educational fairs, referral programs, and digital campaigns.
• Manage and monitor the telecalling team — set calling targets, track daily performance, and ensure follow-up discipline.
• Build and maintain a pipeline of prospective students from Class X schools across Nagpur.
• Coordinate with school counselors and teachers for institutional tie-ups.

2. Brand Building & Communication

• Develop and maintain the academy's brand identity across all offline and online channels.
• Plan and publish content on social media (Instagram, YouTube, Facebook, WhatsApp) regularly.
• Design or coordinate creation of banners, brochures, result posters, flyers, and digital creatives.
• Manage Google Business profile, online reviews, and directory listings.
• Draft all external communication: press releases, notifications, admission announcements.

3. Digital Marketing

• Run and optimise paid ad campaigns on Google, Meta (Facebook/Instagram), and YouTube.
• Track and report on ad performance — impressions, clicks, cost per lead, conversion rates.
• Manage the academy's website content and ensure it is up-to-date with batch info, results, and events.
• Run WhatsApp broadcast campaigns and email marketing for retargeting and re-engagement.
• Leverage student toppers and results for testimonial-based content and campaign assets.

4. Events & Community Outreach

• Organise open house sessions, demo lectures, free test drives, and result felicitation events.
• Represent the academy at educational expos and career guidance seminars.
• Build relationships with Class X teachers, principals, and parent groups.
• Coordinate with local newspapers and digital news portals for coverage of academy milestones.

5. Reporting & Strategy

• Prepare weekly and monthly marketing performance reports for the Director.
• Track enrolment numbers batch-wise and map them against marketing spend.
• Analyse competitor institutes' strategies and suggest differentiation tactics.
• Manage the annual marketing budget and ensure optimal ROI on all spend.
• Maintain accurate records of all leads, conversions, and campaign data.

REQUIRED QUALIFICATIONS & SKILLS

• Graduate / Postgraduate in Marketing, Business Administration, Mass Communication, or related field.
• Minimum 5 years of marketing experience — preferably in a coaching institute, school, or EdTech organisation.
• Proven track record of running successful student admission campaigns.
• Hands-on experience with Meta Ads, Google Ads, and social media content management.
• Strong verbal and written communication skills in Hindi and English (Marathi preferred).
• Leadership ability to manage a small team of telecallers and content creators.
• Proficiency in MS Office / Google Sheets for data tracking and reporting.
• Highly organised, target-driven, and self-motivated with an ownership mindset.

PREFERRED (GOOD TO HAVE)

• Prior experience marketing JEE / NEET / MHT-CET coaching programs.
• Existing network with school principals and counselors in Nagpur.
• Basic video editing or Canva design skills for rapid content creation.
• Knowledge of CRM tools or lead management systems.
• Experience managing YouTube channel growth for an educational brand.

KEY PERFORMANCE INDICATORS (KPIs)

KPITargetMonthly Lead Generation :100+ qualified leads / monthEnrolment Conversion Rate :30%+ of qualified leadsSocial Media Growth:15% follower growth per quarterCost Per Enrolment,Within approved budget per studentSchool Tie-Up, Visits Minimum 4 school visits per month,Campaign ROI ReportingMonthly report submitted by 5th of each month

HOW TO APPLY

Interested candidates may send their updated resume with subject line 'Application – Marketing Manager' to 8329100890 (WhatsApp preferred) or visit us in person at:

The Rankers Academy, Plot No. 10, Buty Layout, RPTS Road, Laxmi Nagar, Nagpur.

Shortlisted candidates will be contacted for a face-to-face interview with the Director.

The Rankers Academy, Nagpur | 8329100890 | Session 2026–2028 | JEE | NEET | MHT-CET