Area Sales Manager

1. Monthly Sales Target Achievement

• Ensure 100% achievement of monthly sales targets across all product categories.
• Identify gaps proactively and drive corrective action through field team coordination.

2. Primary Billing Ownership

• Take full ownership of primary billing for all assigned Distributors/ Direct Dealers accounts.
• Monitor stock movement, ageing, and ensure timely billing to maintain healthy flow of goods.

3. Daily Coordination With DSO Team

• Coordinate with all DSOs on a daily basis and share updated working reports with the branch office.
• Monitor market visits, dealer communication, and scheme implementation.

4. Focus on Strengthening Secondary Sales

• Drive strong secondary billing to sub-dealers, ensuring availability and demand generation.
• Analyse sub-dealer performance and take growth-oriented actions.

5. Monthly Market Visit with Each DSO

• Visit the market with every DSO once a month, covering all sub-dealer points end-to-end.
• Evaluate counter performance, display hygiene, and brand visibility.

6. Dealer Expansion

• Aim to increase the dealer base every month, district-wise, ensuring wider coverage and penetration.
• Identify potential markets for new dealer appointments.

7. Category-wise Sales Growth

• Ensure consistent category-wise billing to both sub-dealers and distributors.
• Focus on pushing strategic categories as per business priorities.

8. Daily Market Visits

• Visit a minimum of 4 counters every day and spend productive time understanding challenges and business potential.
• Share daily visit reports (DVR) with supporting insights.

9. DSO Motivation & Incentive Achievement

• Motivate all DSOs to achieve their targets and maximize their monthly incentive earnings.
• Provide guidance, training, and field support for better productivity.

10. Weekly Distributor Billing Planning

• Prepare a structured weekly billing plan for distributors ensuring an even billing pattern and avoiding month-end pressure.
• Work closely with distributors to maintain healthy stock flow.

11. Channel Relationship Building

• Build strong and healthy relationships with all direct channel partners.
• Collaborate on business planning, promotional activities, and market development.

12. Monthly Sub-Dealer Sales Plan

• Formulate a sub-dealer-wise sales plan at the beginning of every month with the help of DSOs.
• Align market activities with monthly goals to maximize secondary sales.