Digital Marketing Specialist

Job Title: Digital Marketing Specialist (SEO, SMO, Google Ads & Lead Generation)

🧭 Job Overview

We are looking for a performance-driven Digital Marketing Specialist who can build strong online visibility and convert that attention into high-quality leads. The ideal candidate should be skilled in SEO, social media optimization, paid advertising, and campaign execution, with a clear focus on measurable business growth.

🎯 Key Responsibilities

1. Search Engine Optimization (SEO)

Plan and execute on-page and off-page SEO strategies

Conduct keyword research, competitor analysis, and backlink building

Improve website ranking, traffic, and domain authority

Optimize website content and technical SEO (speed, indexing, etc.)

2. Social Media Optimization (SMO)

Manage and grow company presence on platforms like Instagram, Facebook, and LinkedIn

Plan content calendars and engagement strategies

Increase followers, engagement, and brand visibility

3. Paid Advertising & Campaigns

Plan, run, and optimize campaigns on Google Ads

Manage budgets, bidding strategies, and ad creatives

Track ROI, CPC, CPL, and conversion rates

4. Lead Generation & Performance Marketing

Develop strategies to generate qualified leads

Create landing pages and funnels for conversions

Monitor and improve campaign performance regularly

5. Analytics & Reporting

Use tools like Google Analytics and Google Search Console

Prepare weekly/monthly performance reports

Provide actionable insights to improve ROI

🧠 Required Skills & Qualifications

2–5 years of experience in digital marketing

Strong knowledge of SEO, SMO, and PPC campaigns

Hands-on experience with Google Ads and analytics tools

Understanding of content marketing and keyword strategy

Experience with lead generation campaigns

Basic knowledge of HTML/CSS (preferred but not mandatory)

💡 Preferred Qualities

Data-driven mindset (numbers don’t scare them—they guide them)

Creative thinking for campaigns and content

Ability to multitask and manage deadlines

Strong communication and reporting skills