Digital Marketing Specialist

1. Hands-on exposure to AI-based design tools, SEO, SEM, social media, and website analytics. 

2. Proficiency in tools like Google Analytics to analyze and improve website performance. 

3. Strong understanding of website design best practices, along with knowledge of web metrics and KPIs. 

4. Experience with email marketing platforms such as Mailchimp, Brevo, or similar tools. 

5. Strong content creation, editing, and proofreading skills across digital platforms (social media, websites, email campaigns). 

6. Familiarity with website CMS platforms and marketing automation tools. 

7. Certifications in Google Analytics, Google Ads, or similar platforms will be an added advantage. 

Key Responsibilities:

1. Plan and execute social media campaigns, including content creation, publishing, and audience engagement/response management. 

2. Manage and update brand website content regularly to ensure accuracy and relevance. 

3. Optimize website performance by improving organic traffic, reducing bounce rates, and increasing conversion rates to drive lead generation. 

4. Manage and optimize PPC campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. 

5. Perform SEO activities (on-page & off-page), including Google My Business (GMB) management and review optimization. 

6. Conduct keyword research and implement on-page optimization strategies to improve search rankings and organic visibility. 

7. Develop and execute email marketing campaigns with A/B testing; analyze engagement metrics and campaign performance. 

8. Conduct market research and competitive analysis to identify industry trends and growth opportunities, including event platform scouting. 

9. Prepare and present monthly performance reports to internal stakeholders; create and circulate internal communications as required. 

10. Support PR initiatives, including drafting and editing articles, press releases, and amplifying them across digital platforms.