Performance Marketing Head (E-commerce)

Job Description – Performance Marketing Head (E-commerce)

Company: First Baby Care

Location: Karol Bagh, New Delhi

Department: E-commerce & Digital Marketing

Position: Performance Marketing Head

About the Role

First Baby Care is looking for a results-driven Performance Marketing Head to lead customer acquisition, revenue growth, and digital business generation across all online channels. The primary objective of this role is to drive sales, maximize ROI, increase website traffic, and scale the e-commerce business through data-driven marketing strategies.

Key Responsibilities

Business Growth & Revenue Generation

Own and drive overall online revenue targets and business growth.

Develop and execute performance marketing strategies focused on customer acquisition and sales generation.

Increase website conversions, repeat purchases, and customer lifetime value.

Create and implement growth plans to achieve monthly and annual sales targets.

Paid Media Management

Manage and optimize campaigns across:

Google Ads

Meta Ads (Facebook & Instagram)

YouTube Ads

Shopping Ads

Display & Remarketing Campaigns

Continuously improve ROAS (Return on Ad Spend), ROI, and conversion rates.

E-commerce Performance Optimization

Analyze website performance, user behavior, and conversion funnels.

Improve landing pages, product pages, and checkout journeys to maximize conversions.

Coordinate with design, content, and development teams for campaign execution.

Marketplace Growth

Drive sales growth on marketplaces such as Amazon, Flipkart, FirstCry, and other relevant platforms.

Plan promotional campaigns, seasonal offers, and customer acquisition initiatives.

Data Analysis & Reporting

Monitor key KPIs including:

Revenue

ROAS

CAC (Customer Acquisition Cost)

Conversion Rate

Website Traffic

Customer Retention

Prepare weekly and monthly performance reports with actionable insights.

Team Leadership

Lead and mentor the performance marketing team.

Coordinate with content creators, graphic designers, and e-commerce managers to achieve business objectives.

Required Skills

Strong expertise in Google Ads and Meta Ads.

Hands-on experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking.

Deep understanding of e-commerce growth strategies.

Strong analytical and data interpretation skills.

Experience in budget planning and performance optimization.

Knowledge of SEO, CRM, email marketing, and automation tools is an added advantage.

Qualification

Bachelor's degree in Marketing, Business, or a related field.

5+ years of experience in Performance Marketing, preferably in E-commerce, Retail, D2C, or Baby Care categories.

Proven track record of generating online sales and scaling digital revenue.

Key Success Metrics (KPIs)

Monthly Revenue Growth

ROAS Improvement

Customer Acquisition

Conversion Rate Optimization

Cost per Acquisition (CPA)

Repeat Purchase Rate

Website Traffic Growth

Marketplace Sales Growth

Salary

50k to 70k per month (Negotiable based on experience and performance)

Primary Goal: Generate maximum online sales, increase brand visibility, acquire new customers, and drive sustainable business growth for First Baby Care through performance-driven digital marketing initiatives.