Digital Marketing Manager

We are looking for a data-driven Paid Ads Specialist to develop, execute, and scale high-performing paid advertising campaigns. You will be responsible for managing multi-channel budgets across Google Ads, Meta Ads, and LinkedIn Ads, driving lead generation, and maximizing our return on ad spend (ROAS)

Key Responsibilities

• Campaign Strategy & Execution: Plan and launch targeted paid campaigns aligned with business goals. Use Google Ads for high-intent search, Meta Ads for brand awareness and retargeting, and LinkedIn Ads for precise B2B audience targeting.
• Budget Management: Allocate, manage, and forecast ad spend effectively across all three platforms to maximize ROI.
• Creative & Copywriting: Write compelling ad copy and collaborate closely with designers to produce high-converting ad assets (static images, carousels, and video).
• Targeting & Audience Research: Build custom/lookalike audiences in Meta, define highly specific job titles/industries in LinkedIn, and select exact intent-based keywords in Google.
• A/B Testing & Optimization: Continuously test ad creatives, audiences, ad formats, and landing pages to improve click-through rates (CTR) and lower cost per acquisition (CPA).

Qualifications & Skills

• Experience: 1+ years of hands-on experience managing paid social and search campaigns (agency or in-house).
• Platform Expertise: Deep, working knowledge of Meta Ads Manager, Google Ads (Search, Display, Video), and LinkedIn Campaign Manager.
• Certifications: Active Google Ads Certification and Meta Certified Digital Marketing Associate are highly preferred.
• Analytical Mindset: Proficiency in tracking and interpreting data via Google Analytics, Data Studio, and native platform dashboards.