Google & Meta Ads Specialist

JOB DESCRIPTION

We are looking for a Paid Ads Specialist who has hand on experience in running paid campaigns along with SEO who is proficient in managing and optimizing paid advertising campaigns while also possessing a understanding of search engine optimization (SEO). The ideal candidate will be responsible for executing effective paid media strategies across platforms like Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and more, while ensuring synergy with organic search strategies for maximum visibility and ROI.

ROLES & RESPONSIBILITIES

·      Develop, execute, and optimize paid advertising campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn, etc.).

·      Conduct keyword research, audience segmentation, and competitive analysis to improve ad performance.

·      Monitor and analyze ad performance metrics, adjusting strategies to improve ROI and reduce cost-per-acquisition (CPA).

·      Collaborate with content and design teams to create compelling ad creatives and landing pages.

·      Implement A/B testing strategies to improve click-through rates (CTR) and conversions.

·      Utilize SEO best practices to enhance organic search performance alongside paid campaigns.

·      Conduct on-page and off-page SEO analysis to improve website rankings and drive organic traffic.

·      Stay up to date with industry trends, algorithm changes, and new advertising features to keep campaigns competitive.

·      Prepare and present performance reports with actionable insights and recommendations.

·      Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

·      Instrument conversion points and optimize user funnels.

SKILLS REQUIRED

·      Proven experience in managing paid advertising campaigns with a track record of success.

·      Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.

·      Experience with SEO techniques, including on-page optimization, link building, and keyword research.

·      Proficiency in Google Analytics, Google Search Console, and other analytics tools.

·      Strong analytical skills with the ability to interpret data and adjust strategies accordingly.

·      Excellent communication and project management skills.

·      Ability to work independently and collaboratively in a fast-paced environment.

·      Certification in Google Ads and SEO-related tools is a plus.