How much salary can I expect as a Lead - Performance Marketing in Paytm Services Private Limited in Noida?

You can expect a minimum salary of 0 INR. The salary offered will depend on your skills, experience and performance in the interview.

What is the eligibility criteria to apply for Lead - Performance Marketing in Paytm Services Private Limited in Noida?

The candidate should have completed the required education and people who have 8 to 12 years are eligible to apply for this job. You can apply for more jobs in Noida to get hired quickly.

Is there any specific skill required for this job?

The candidate should have sound communication skills and sound communication skills for this job.

Who can apply for this job?

Both Male and Female candidates can apply for this job.

Is it a work from home job?

No, it's not a work from home job and can't be done online. You can explore and apply for other work from home jobs in Noida at apna.

Are there any charges or deposits required while applying for the role or while joining?

No work-related deposit needs to be made during your employment with the company.

How can I apply for this job?

Go to the apna app and apply for this job. Click on the apply button and call HR directly to schedule your interview.

What is the last date to apply?

The last date to apply for this job is . For more details, download apna app and find Full Time jobs in Noida . Through apna, you can find jobs in 64 cities across India. Join NOW!

Lead - Performance Marketing (Affiliate & B2B Customer Acquisition)

Paytm Services Private Limited

Lead - Performance Marketing (Affiliate & B2B Customer Acquisition)

Paytm Services Private Limited

Noida

Not disclosed

Work from Office

Full Time

Min. 8 years

Job Description

Lead-Performance Marketing

Role: Affiliate & B2B Customer Acquisition – Paytm Money (PML)

About Us:

Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion.

Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors.

Role Overview: We are looking for an experienced Affiliate Marketing leader to build and scale the affiliate and partnerships growth channel for Paytm Money. This role will own the end-to-end affiliate charter across mutual funds, equities, and derivatives, driving high-quality user acquisition through publishers, partners, and performance networks. The ideal candidate will bring deep expertise in affiliate ecosystems—especially within broking, fintech, or wealth platforms—and will focus on scaling this channel efficiently with strong ROI and quality metrics.

Key Responsibilities

Affiliate Strategy & Channel Ownership: Own and drive the affiliate marketing strategy across all investment products.

Build a scalable affiliate engine leveraging networks, direct publishers, and strategic partnerships. Manage budgets, payouts, and ROI.

Partner Acquisition & Ecosystem Building: Onboard and manage affiliate partners including content platforms, fintech aggregators, influencers, and broker comparison platforms. Build strong publisher relationships and unlock new partnerships.

User Acquisition & Quality Control: Drive high-quality acquisition (demat accounts, SIPs, active traders) while monitoring traffic quality, conversion rates, and fraud. Ensure alignment with long-term LTV and retention

Campaign Management & Optimization: Launch and optimize campaigns across partners. Improve creatives, messaging, and landing pages.

Continuously refine commission structures and incentives.

Data & Performance Analytics: Track performance using attribution tools. Monitor CAC, conversion, activation, and ROI. Identify funnel gaps and optimize continuously.

Product & Growth Collaboration: Work with Product and Growth teams to improve landing pages and onboarding journeys. Align campaigns with launches and offers.

Compliance & Governance: Ensure adherence to regulatory guidelines in financial services. Monitor and prevent fraudulent traffic. Maintain transparency in partner engagements.

Stakeholder Management & Leadership: Collaborate with internal teams and present insights to leadership. Build and scale the affiliate function.

Key KRAs / Success Metrics

User acquisition via affiliates (demat accounts, SIP registrations, traders), CPA and ROI, conversion rates (click to KYC to activation), activation metrics (first trade, SIP setup), traffic quality and fraud control, and overall contribution of affiliate channel to growth.

Qualifications & Experience:

8–12+ years of experience in affiliate, partnerships, or performance marketing. Strong background in broking, fintech, or wealth platforms. Proven track record of scaling affiliate channels.

Deep understanding of affiliate ecosystems and attribution tools.

Experience managing large-scale publisher partnerships.

Key Skills

Affiliate marketing and partnerships, performance marketing and ROI optimization, data analytics and attribution, negotiation and partner management, fraud detection, and cross-functional collaboratio