Marketing Manager - B2B Campaigns & Marketing Automation

Marketing Specialist/Mgr 3

• Job Title: Marketing Manager / Marketing Specialist (Marketing Operations)

  Location: Noida / Delhi NCR (Hybrid)
  
  Shift - 4 PM - 1 AM

  About Adobe

  At Adobe, we empower everyone to build, communicate, and deliver outstanding digital experiences. Our mission — Empowering Creativity for All — is brought to life by teams that combine innovation, data, and customer-centric marketing to transform how businesses connect with their audiences.

  Role Overview

  We are seeking a Marketing Specialist/Manager to lead B2B marketing campaign management and marketing automation proficiency. This position integrates MarTech, data, AI support, and multi-channel implementation. It guarantees campaign delivery is scalable, high-quality, and data-driven while maintaining Adobe’s brand and operational standards.

  The ideal candidate brings robust direct experience in Marketing Automation Platforms, Customer Data Platforms, campaign orchestration, and AI enablement, coupled with a clear understanding of data workflows and activation.

  What You’ll Do (Responsibilities)

  Campaign & Marketing Operation

  • Manage the full lifecycle of B2B marketing campaigns, including oversight, control, and improvement.
  • Manage campaign operations planning, production, QA, deployment, and reporting.
  • Partner with cross-functional teams (Sales, Product Marketing, Analytics, Content, Creative) to operationalize marketing strategies at scale.
  • Maintain Adobe marketing guidelines, naming conventions, governance, and standard procedures in campaign execution.

  Category Tools

  • Adobe Journey Optimizer (AJO)
  • Adobe Experience Platform (AEP), AEP RT-CDP, and Adobe Experience Platform's Journey Analytics

  • Marketing Automation Marketo Engage

  • Workfront, Workfront Fusion / Fusion Automations
  • Data & SQL, Databricks, Gen AI Integration
  • Optional +Python, ML/data automation, API knowledge

  Skills & Qualifications

  • 8+ years of experience in B2B campaign operations, marketing automation, or MarTech delivery roles.
  • Deep expertise in campaign production, marketing governance, and automation workflows.
  • Solid grasp of data segmentation, data validation, and audience activation.
  • Ability to operate with high ownership, precision, and cross-team collaboration.
  • Knowledge of SQL is required; Python is a plus.
  • Experience with the Adobe ecosystem (AJO + AEP + Marketo + Workfront) is preferred.
  • Passion for AI enablement in marketing and scaling personalization.

  Tools & Platforms You Should Know

  Data & Engineering Knowledge

  Practical experience or solid knowledge of:

  • SQL for audience analysis, customer insights, and data validation.
  • Databricks / Databricks SQL, Data Lakes, and structured data environments.

  • Python (plus, not mandatory) for automation, data transformation, or analytics.

  • Data platforms like Databricks, Snowflake, or BigQuery (Databricks preferred).

  • Familiarity with customer data models, schema building, data transformation, and activation pipelines.

  AI & Gen AI Activation

  • Drive Generative AI enablement for marketing use cases, content acceleration, and personalization at scale.
  • Support internal teams with timely engineering, AI campaign ideation, and automation frameworks.
  • Having experience in Adobe Firefly Services, Content Accelerator, and AI-enhanced campaign production is highly beneficial.

  MarTech & Automation

  Enable personalization and automation with audience segmentation, triggers, and cross-channel activations.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Experience Level

Senior Level