Field Marketing Executive

Sales & Field Marketing Executive (Iron & Steel Industry)

Role Overview :

Responsible for driving sales, developing new customers, and promoting iron and steel products (like TMT bars, coils, sheets, structural steel) through field visits, dealer networks, and direct client engagement.

• Key Responsibilities
• 1. Sales & Business Development Identify and develop new customers (contractors, builders, fabricators, infrastructure companies).
• Promote and sell products such as TMT bars, MS rods, steel sheets, pipes, etc.
• Achieve monthly and quarterly sales targets.
• Generate inquiries and convert leads into orders.
• 2. Field Marketing ActivitiesConduct regular site visits (construction sites, factories, warehouses).
• Build relationships with dealers, distributors, and retailers.
• Organize product demonstrations and awareness activities.
• Monitor competitor pricing and market trends.
• 3. Client Relationship ManagementMaintain strong relationships with existing customers.
• Handle customer queries, complaints, and after-sales service.
• Ensure timely delivery coordination with logistics and production teams.
• 4. Market IntelligenceTrack demand in sectors like construction, infrastructure, and manufacturing.
• Provide feedback on pricing, customer preferences, and competitor activity.
• Suggest strategies to improve market penetration.
• 5. Reporting & DocumentationPrepare daily visit reports (DVR), sales reports, and forecasts.
• Maintain customer database and sales pipeline.
• Coordinate with internal teams for order processing and billing.
• Required SkillsStrong communication and negotiation skills
• Good knowledge of steel products and market dynamics
• Ability to travel extensively (field job)
• Relationship-building and networking ability
• Basic understanding of pricing, margins, and supply chain 
• Work EnvironmentMostly field-based (site visits, dealer meetings)
• Travel within assigned territory
• Coordination with plant, warehouse, and transport teams
• Typical EmployersSteel manufacturing companies
• TMT bar brands
• Metal trading companies
• Infrastructure supply firms
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