Senior Digital Analytics Consultant

Process Manager

Description

Job Title: Senior Digital Analytics Consultant 

Location: Pune
Employment Type: Full-time
Experience Level: 8+ years

Job Summary

We are seeking a highly experienced Senior Digital Analytics Consultant with strong hands-on expertise in Adobe Analytics implementation using Adobe Launch (Web SDK), Adobe Target, and deep experience in Adobe Analysis Workspace dashboarding, data analysis, and insights generation.

The ideal candidate will play a dual role—driving end-to-end analytics and experimentation implementations and acting as a strategic analytics partner for business and marketing teams by converting data into actionable insights. This is a senior, client-facing role requiring strong technical depth, experimentation expertise, and analytical storytelling skills.

Key Responsibilities

Adobe Analytics & Target Implementation

• Lead end-to-end Adobe Analytics implementations using Adobe Launch with Web SDK
• Design and implement data layers, event schemas, XDM mappings, and rule-based tracking
• Implement and support Adobe Target for A/B testing, personalization, and experience optimization
• Collaborate with developers to ensure accurate, scalable, and future-ready tagging and experimentation solutions
• Perform implementation QA, validation, and debugging using Adobe tools and browser debuggers
• Ensure adherence to analytics and experimentation governance, data quality, and best practices

Analysis, Dashboards & Insights

• Build advanced Adobe Analysis Workspace dashboards for leadership and business stakeholders
• Analyze digital journeys, funnels, user behavior, and conversion performance
• Measure experiment performance and interpret A/B test results with statistical rigor
• Identify trends, anomalies, and optimization opportunities from complex datasets
• Translate data and experiment outcomes into clear insights, recommendations, and business actions
• Support recurring and ad-hoc reporting with strong analytical narratives

Stakeholder & Consulting Engagement

• Partner with product, marketing, and business teams to define measurement and experimentation strategies
• Act as a subject-matter expert on digital analytics, experimentation, and customer experience measurement
• Present insights and test outcomes to both technical and non-technical audiences with clarity and confidence

Must-Have Skills & Experience

• 8+ years of experience in digital analytics or data consulting roles
• Strong hands-on experience with Adobe Analytics implementation
• Expert-level experience with Adobe Launch (Web SDK mandatory)
• Hands-on experience with Adobe Target (A/B testing, personalization, experiment analysis)
• Advanced proficiency in Adobe Analysis Workspace (dashboards, calculated metrics, segments)
• Strong analytical thinking with proven experience in insights and experimentation-led optimization
• Excellent understanding of digital journeys, funnels, customer behavior, and conversion optimization
• Strong communication and stakeholder management skills

Good-to-Have Skills (Optional but Preferred)

• Working knowledge of Google Tag Manager (GTM)
• Familiarity with GA4 and cross-platform analytics concepts