Social Media Marketing Executive

Digital Marketing, SEO & Website Growth ManagerAbout SHREDMESHREDME is a rapidly growing fitness and transformation brand focused on helping busy professionals achieve sustainable fat loss, muscle gain, and improved health through personalized coaching, nutrition, and lifestyle transformation.

We are looking for a results-driven Digital Marketing, SEO & Website Growth Manager who can take complete ownership of our online presence and help us generate qualified leads organically through social media, search engines, website optimization, and local SEO.

Position OverviewThe ideal candidate will be responsible for managing and growing our digital ecosystem, including social media platforms, website performance, search engine rankings, Google Business Profile, lead generation funnels, and online reputation management.

This is not just a content posting role. We are looking for someone who understands digital growth, customer acquisition, and performance marketing.

Core Responsibilities1. Social Media Management• Create and execute monthly content calendars.

• Schedule and publish content across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.

• Coordinate with video editors and content creators.

• Manage comments, messages, and audience engagement.

• Track content performance and optimize based on analytics.

• Monitor industry trends and competitor activity.

• Implement growth strategies to increase followers, engagement, and lead generation.

2. Website Management & Optimization• Manage and maintain company website.

• Update landing pages, service pages, blogs, and promotional campaigns.

• Optimize website speed and mobile responsiveness.

• Improve user experience and conversion rates.

• Create high-converting landing pages for lead generation.

• Monitor website health and resolve technical issues.

• Coordinate with developers when required.

3. Search Engine Optimization (SEO)On-Page SEO• Keyword research and mapping.

• Meta title and meta description optimization.

• Header structure optimization.

• Internal linking implementation.

• Image optimization and alt-text management.

• Content SEO optimization.

Technical SEO• Website crawl analysis.

• Indexing issue resolution.

• XML sitemap management.

• Robots.txt optimization.

• Core Web Vitals monitoring.

• Broken link identification and fixing.

Off-Page SEO• Backlink acquisition strategies.

• Guest posting opportunities.

• Directory submissions.

• Brand mention monitoring.

• Local citation building.

4. Google Business Profile (Google My Business) Management• Complete optimization of Google Business Profile.

• Weekly business updates and promotional posts.

• Service and product listing management.

• Photo and video uploads.

• Review generation campaigns.

• Customer review monitoring and responses.

• Local SEO optimization.

• Google Maps ranking improvement strategies.

• Competitor analysis within local markets.

Key Goal:Increase visibility in Google Maps and local search results for fitness coaching and transformation services.

5. Lead Generation & Funnel Management• Build and optimize lead generation funnels.

• Create landing pages for campaigns.

• Integrate CRM systems.

• Track leads from website, social media, and Google.

• Improve lead-to-consultation conversion rates.

• Implement email automation sequences.

• Optimize booking and consultation processes.

6. Analytics & Reporting• Google Analytics setup and monitoring.

• Google Search Console management.

• Social media analytics reporting.

• SEO ranking reports.

• Lead generation reports.

• Monthly growth reports with actionable insights.

Required SkillsEssential• WordPress website management

• SEO (On-page, Off-page, Technical)

• Google Business Profile optimization

• Google Search Console

• Google Analytics

• Content marketing

• Social media management

• Lead generation

• Landing page optimization

Preferred• Meta Ads

• Google Ads

• Canva

• Email marketing

• CRM management

• Fitness industry experience

Key Performance Indicators (KPIs)Social Media• Follower growth

• Engagement rate

• Reach and impressions

• Leads generated

SEO• Organic traffic growth

• Keyword rankings

• Backlink acquisition

• Website authority growth

Google Business Profile• Calls generated

• Website clicks

• Direction requests

• Review growth

• Local ranking improvements

Website• Conversion rate

• Lead submissions

• Bounce rate reduction

• Page speed improvements

CompensationSalary: Based on experience and performance.

Performance bonuses may be offered based on:

• Lead generation targets

• SEO ranking improvements

• Website traffic growth

• Revenue contribution

Application ProcessInterested candidates should submit:

• Updated Resume

• Portfolio

• SEO Case Studies

• Google Business Profile projects (if any)

• Social Media Management examples

• Website projects handled

• Expected Salary

Shortlisted candidates will be invited for an interview and practical assessment.