Area Sales Officer

Job Description – Field Sales Officer (FMCG)

Position: SO

Field Sales Officer

Interested candidate may contact directly on 9313450059

Experience Required:

4+ Years Experience in FMCG Sales

Industry Preference:

FMCG / Home Care / Personal Care / Consumer Products

Job Location:

As per company requirement

Job Summary:

We are looking for an experienced and result-oriented Field Sales Officer to expand market presence and increase sales performance in assigned territories. The candidate will be responsible for handling distributor and dealer networks, generating primary and secondary sales, taking regular market orders, visiting retail shops, and ensuring strong product visibility in the market.

The ideal candidate should have excellent communication skills, strong market knowledge, and the ability to build long-term business relationships with distributors, retailers, and channel partners.

Key Responsibilities:

Visit retail shops, wholesalers, distributors, and dealers on a regular basis.

Generate and increase primary and secondary sales in assigned territory.

Take daily market orders from distributors, dealers, and retailers.

Appoint new distributors, dealers, and retail outlets to expand business coverage.

Achieve monthly and yearly sales targets assigned by management.

Develop strong relationships with distributors and retailers.

Ensure product availability, visibility, and merchandising in the market.

Monitor competitor activities, pricing, and market trends.

Increase product placement and brand awareness in local markets.

Coordinate with dispatch and warehouse teams for timely delivery of products.

Follow up for outstanding payments and maintain healthy business relations.

Prepare daily sales reports, market visit reports, and collection reports.

Conduct market surveys and identify new business opportunities.

Ensure proper implementation of company sales schemes and promotional activities.

Required Skills:

Strong communication and negotiation skills

Good knowledge of FMCG market operations

Ability to handle distributors and dealer networks

Sales target achievement capability

Market development and customer relationship management

Basic reporting and MIS knowledge

Team coordination and problem-solving skills