Growth Content Marketer

Job Description - Growth Content Marketer 

About Us: Zylu is a fast-growing SaaS startup helping salons digitise their bookings, grow their business, and engage customers more effectively. With a strong presence in India and growing traction in the UAE, Saudi Arabia, and Southeast Asia.

 If you’re creative, ambitious, and ready to take ownership, Zylu is the right place for you. It’s a high-impact, high-ownership opportunity where your work directly fuels the company’s growth. If you’re ready to push the envelope, take bold bets, and grow alongside a world-class team, it is for you.

Job Role: Growth Content Marketer

Experience Level: 2 - 5 years

Location: Bangalore (Onsite)

Education – Graduation is a must. 

Job Overview

As a growth content marketer at Zylu, you will be at the forefront of crafting engaging, creative, and impactful content that connects with salon owners and end consumers. You’ll work closely with our marketing team to shape Zylu’s online presence and support our mission of helping salons grow in India and international markets. Roles & Responsibilities

● Own the Growth Funnel: Drive acquisition, activation, and retention across digital and offline channels.

● Run Experiments: Ideate, prioritise, and execute A/B tests across landing pages, emails, and ads.

● Collaborate with Design & Product: Ensure consistent messaging across touchpoints and a seamless user journey.

● Analyse & Optimise: Dive into metrics, user behaviour, and conversion data to optimise performance.

● Lead Content & SEO: Manage the blog, partner with thought leaders, and grow our organic footprint.

● Drive Community Engagement: Launch initiatives that bring our audience together, including events, newsletters, webinars, and case studies.

● Report & Forecast: Present results clearly to the leadership team, identify what’s working, and double down.

● Produce video content: scripts, shoots, short-form edits, and repurposed clips.

● Run podcasts, interviews, and webinars – from planning to recording to publishing.

● Build and grow a CX/SaaS-focused community across social platforms.

● Repurpose long-form content (videos, interviews, webinars) into short posts, reels, shorts, and clips.

● Drive lead generation through content, personal branding, and platform-specific strategies.