Store Manager

About the Role 

Cult is looking for a dynamic and results-driven Store Manager to lead store operations, drive sales performance, and deliver an 

exceptional customer experience. The ideal candidate will be responsible for achieving business targets, managing store operations, 

developing high-performing teams, and ensuring adherence to operational standards. This role requires strong leadership, commercial 

acumen, and hands-on experience in retail management. 

Key Responsibilities 

1. Store Operations 

 Oversee end-to-end store operations and ensure smooth day-to-day functioning. 

 Ensure compliance with company SOPs, operational processes, and retail standards. 

 Manage store opening and closing procedures. 

 Maintain high standards of store cleanliness, visual merchandising, and brand presentation. 

 Ensure proper maintenance of store infrastructure, equipment, and assets. 

2. Sales & Business Performance 

 Achieve monthly sales, revenue, and profitability targets. 

 Drive membership sales, retail sales, and customer acquisition. 

 Monitor daily business performance and key retail KPIs. 

 Implement action plans to improve conversion, productivity, and revenue. 

 Maximize upselling and cross-selling opportunities. 

3. Team Leadership & People Management 

 Recruit, train, coach, and develop store associates. 

 Build a high-performing and customer-centric team culture. 

 Conduct regular performance reviews and provide coaching. 

 Prepare staff rosters and manage attendance, shifts, and leave planning. 

 Ensure employee engagement and minimize attrition. 

4. Customer Experience 

 Deliver exceptional customer service aligned with Cult's service standards. 

 Resolve customer concerns promptly and professionally. 

 Build long-term customer relationships to improve retention and loyalty. 

 Ensure every customer receives a premium in-store experience. 

5. Inventory & Asset Management 

 Maintain inventory accuracy through regular stock audits. 

 Ensure timely stock replenishment and merchandise availability. 

 Minimize stock shrinkage and prevent inventory losses. 

 Safeguard company assets and maintain stock accountability. 

6. Compliance & Reporting 

 Ensure adherence to company policies, audit requirements, and safety guidelines. 

 Prepare and submit daily, weekly, and monthly operational reports. 

 Coordinate effectively with cross-functional teams including Operations, HR, Supply Chain, and Finance. 

 Maintain statutory and operational compliance at all times. 

Eligibility Criteria 

 Bachelor's degree in any discipline (preferred). 

 Minimum 3–5 years of retail experience. 

 At least 1–2 years of experience as a Store Manager or Assistant Store Manager. 

 Mandatory experience in Footwear, Activewear, Sportswear, Apparel, Lifestyle, or Fashion Retail brands. 

 Strong exposure to: Sales & Revenue Management, Store Operations, Team Management, Inventory Management, Customer Service, 

Retail KPIs. 

Required Skills 

 Strong leadership and people management skills 

 Sales planning and target achievement 

 Customer relationship management 

 Inventory and stock control 

 Operational planning and execution 

 Excellent communication and interpersonal skills 

 Problem-solving and decision-making ability 

 Analytical mindset with proficiency in Microsoft Excel and reporting 

 Ability to work in a fast-paced, target-driven environment 

Key Performance Indicators (KPIs) 

 Sales Target Achievement (%) 

 Store Revenue Growth 

 Membership Sales 

 Retail Sales Performance 

 Customer Acquisition 

 Conversion Rate 

 Average Bill Value (ABV) 

 Customer Satisfaction (CSAT/NPS) 

 Inventory Accuracy 

 Stock Loss/Shrinkage 

 Audit Compliance Score 

 Team Productivity 

 Employee Attrition 

 Operational Compliance 

Preferred Candidate Profile 

 Proven experience in managing retail store operations. 

 Strong business acumen with a customer-first mindset. 

 Excellent leadership, coaching, and team development capabilities. 

 Passion for fitness, retail, and delivering exceptional customer experiences. 

 Ability to analyze business performance and drive continuous improvement. 

 Comfortable working flexible shifts, weekends, and public holidays. 

Why Join Cult?

Be part of one of India's leading fitness and wellness brands. 

 Opportunity to lead high-performing retail stores. 

 Fast-paced learning environment with career growth opportunities. 

 Performance-driven culture with continuous learning and development. 

 Exposure to a rapidly expanding omnichannel retail business.