Digital Marketing

Key responsibilitiesThe responsibilities of the Executive largely depends on the digital marketing channels a business invests in. Nevertheless, the main duties include:

• Support digital marketing efforts: Work closely with agencies and internal teams to plan and implement activity across digital platforms. This can include SEO, CRM, paid advertising, social media and website.
• Lead generation: Partner with the CRM and performance marketing to execute campaigns that generate high-quality leads.
• Maintain digital presence: Regularly review the website, social media platforms and more, making updates to content where necessary.
• Reporting: Work with the Digital Marketing Manager to report on campaign performance. 
• Stay up to date with trends: Monitor competitors' activity. Plus, identify trends a brand can use to optimise spend and performance.

Skills and requirementsHiring a Digital Marketing Executive to join your business? These are the skills and experiences you should search for:

• Experience, exposure or passion for marketing across digital platforms
• Understanding of paid ads, paid social, SEO and CRM
• Experience using Google Ads, Klayvio, Shopify and Google Analytics
• Well-organised individual, with the ability to multitask, manage and prioritise different projects at once
• Excellent communication skills, with strong attention to detail