Sales Coordinator/Front Office Executive

Job Description: Sales Coordinator – RF & Microwave Products & Power Supplies

Position Summary

The Sales Coordinator is responsible for supporting sales operations for RF & Microwave components, systems, and Power Supply products by handling inquiries, preparing quotations, coordinating orders, maintaining customer relationships, and ensuring timely delivery.

Key Responsibilities

Sales Support

• Respond to customer inquiries regarding RF & Microwave products, amplifiers, antennas, connectors, cables, test equipment, and power supplies.
• Prepare and send quotations, proposals, and pricing sheets.
• Follow up on quotations and convert leads into orders.
• Support sales engineer/account managers with customer requirements.

Order Management

• Process purchase orders accurately in the systems.
• Coordinate with suppliers/manufacturers for pricing, lead times, and product availability.
• Track orders from confirmation to delivery.
• Resolve order issues such as delays, shortages, or documentation errors.

Customer Coordination

• Maintain regular communication with customers regarding order status.
• Handle customer complaints and provide timely solutions.
• Build strong long-term customer relationships.

Technical Coordination

• Understand basic specifications of RF & Microwave products:
• Frequency range
• Power output
• Gain
• VSWR
• Connectors
• Applications
• Understand power supply specifications:
• Voltage / Current ratings
• AC/DC, DC/DC converters
• Efficiency
• Protection features
• Industrial / medical / telecom applications

Documentation & Reporting

• Maintain customer database and sales records.
• Prepare monthly sales reports, pipeline reports, and forecast updates.
• Keep product catalogues, datasheets, and pricing updated.

Vendor Coordination

• Communicate with OEMs and principals for product updates.
• Obtain special pricing, technical support, and delivery commitments.

Key Performance Indicators (KPIs)

• Quote-to-order conversion rate
• Order processing accuracy
• On-time delivery coordination
• Customer satisfaction
• Revenue support targets
• Response time to inquiries