Digital Marketing Executive

Roles & Responsibilities

1. Lead Generation

•   Plan and execute digital campaigns on Meta (Facebook & Instagram) and Google Ads

•   Generate quality leads for all ongoing and upcoming projects

•   Monitor Cost Per Lead (CPL) and continuously optimise campaign performance

2. Social Media Management

•   Manage company profiles on Instagram, Facebook, and LinkedIn

•   Create and post regular content including property listings, reels, carousels, and brand updates

•   Maintain brand consistency and drive engagement across all platforms

3. Website & Landing Page Management

•   Update and maintain website content and project-specific pages

•   Design and optimise landing pages for lead generation campaigns

•   Ensure proper inquiry forms and Call-To-Action (CTA) placements are in place

4. SEO & Online Visibility

•   Optimise website content for relevant real estate keywords

•   Improve organic search rankings and website traffic

•   Maintain and update Google Business Profile and online listings

5. Performance Tracking & Reporting

•   Track campaign performance, leads, and conversion metrics

•   Submit weekly and monthly performance reports to management

•   Analyse data and implement improvements based on insights

6. Online Reputation Management

•   Monitor and respond to Google reviews and social media interactions

•   Maintain a professional brand image and ensure timely client communication

7. Paid Advertising Strategy

•   Plan budgets and audience targeting strategies for all paid campaigns

•   Execute retargeting campaigns to improve conversion rates

•   Focus on high-potential locations and investor/HNI segments

Skills & Requirements

•   Hands-on experience with Meta Ads Manager and Google Ads

•   Claude & other AI platform 2 years of experience

•   Proficiency in Canva, Adobe tools, or similar design platforms

•   Good understanding of SEO, SEM, and content marketing

•   Excellent written and verbal communication skills in English and Kannada

•   Ability to work independently and manage multiple campaigns simultaneously

•   Knowledge of real estate industry is a strong advantage

•   Familiarity with CRM tools and lead management processes