Digital Marketing Manager

1. Social Media

• Plan and post Instagram Reels, posts and Stories.
• Showcase your completed projects, before/after, designs, site progress and client testimonials.
• Keep the Instagram page active and professional.

2. Generate Leads

• Run Facebook & Instagram advertisements.
• Target people in Bangalore who are planning home interiors.
• Generate enquiries through WhatsApp, phone calls and forms.

3. Google

• Improve Bluesky Concepts' visibility when people search for things like “interior designers in Bangalore.”
• Manage Google Business Profile.
• Work on reviews, photos and local SEO.

4. Content

• Plan what videos/photos should be shot at your projects.
• Give instructions to the videographer/content creator.
• Turn one completed project into multiple Reels, posts and Stories.

5. Lead Tracking

They should maintain a simple report:

Ad → Enquiry → Qualified Lead → Site Visit → Quotation → Project Won

They should know which advertisement and campaign is actually bringing customers.

6. Competitor Research

• Check what other Bangalore interior companies are doing.
• Study their ads, content and offers.
• Find opportunities for Bluesky Concepts to stand out.

What you should expect from themDon't hire someone just because they can make Instagram posts.

You need someone who can say:

“I will bring more qualified interior-design enquiries to Bluesky Concepts and show you exactly where those enquiries came from.”

Simple KPI for the positionMonthly:

• Number of qualified leads
• Number of site visits
• Cost per lead
• Number of projects converted
• Revenue generated from marketing

This will make the role business-focused rather than just social-media-focused.