Manager- Sales Force Effectiveness

Role Summary

The Manager of Sales Force Effectiveness is responsible for improving the productivity, efficiency, and performance of the sales organization. This role partners with Sales Leadership, Sales Operations, Marketing, Finance, and HR to optimize sales processes, tools, training, and performance insights that enable the sales team to consistently achieve revenue goals.

Key Responsibilities

Sales Performance & Analytics

• Track and analyze sales performance metrics, KPIs, and dashboards

• Provide insights on pipeline health, conversion rates, forecast accuracy, and seller productivity

• Support quota setting, territory alignment, and capacity planning activities

Sales Enablement & Training

• Support development and execution of sales enablement programs and onboarding

• Maintain sales playbooks, messaging frameworks, and best-practice documentation

• Coordinate training initiatives to improve sales skills, product knowledge, and execution

Process Optimization

• Identify opportunities to streamline sales processes and reduce administrative burden

• Drive standardization of sales workflows and best practices across teams

• Support change management and adoption of new processes

Tools & Technology

• Support CRM and sales tools (e.g., Salesforce) to ensure adoption and data quality

• Partner with Sales Operations and IT on system enhancements and integrations

• Train sales teams on effective use of sales tools and reporting

Incentives & Program Support

• Assist in sales incentive and compensation plan administration and analysis

• Monitor plan effectiveness and recommend improvements

• Support SPIFFs and special incentive programs

Cross-Functional Collaboration

• Partner with Sales Leaders to understand field needs and performance gaps

• Work with Marketing on content alignment and go-to-market readiness

• Collaborate with Finance on forecasting and revenue planning support